THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 10th Annual Shorty Awards Best Contest or Promotion

This award honors the most effective and innovative contest, promotion or sweepstakes. All aspects of the campaign will be considered, including content, promotion goals, reach and effectiveness.

See previous winners and honorees here.

Winner

Contest or Promotion
winner
#BackedByAxe
To promote season 2 of Showtime's hit series, Billions, and reach a new audience, we ignited a rele…

Finalists

Contest or Promotion
finalist
gold honor
Adobe & Imagine Dragons - Believer
We wanted to get the next generation of video creators and film editors to try out Adobe Premiere P…
Contest or Promotion
finalist
silver honor
Get Packing!
JetBlue is a boutique airline with a small marketing budget in comparison to its larger-name compet…
Contest or Promotion
finalist
bronze honor
Impractical Jokers Surprise and Delight
Impractical Jokers is truTV's highest rated, and most time-shifted series. truTV knows their young …
Contest or Promotion
finalist
audience honor
Boosted City Summer Tour
To raise brand awareness, Boosted set out on a month-long City Summer Tour. We met with Boosted rid…
Contest or Promotion
finalist
The Kindness Card

Nominees

Contest or Promotion
#CR7Challenge
For the launch of Cristiano Ronaldo's latest fragrance, CR7, we took on the challenge of raising aw…
Contest or Promotion
#Seat14C
Our mission at XPRIZE is to solve humanity's grandest challenges through technological innovation.…
Contest or Promotion
ASICS® Tap to Fly Challenge
ASICS® released three shoes utilizing their Flytefoam® technology as part of the "Feel Fast" camp…
Contest or Promotion
Caregiving
For nine years, Mastercard has partnered with Stand Up To Cancer, a research organization unlike an…
Contest or Promotion
Chipotle Queso Cup
When Chipotle added queso to their menu, they wanted to parlay the anticipation and excitement into…
Contest or Promotion
Climate Comic Contest
If the world's climate can change, so can we. In the lead up to COP23 Climate Change Confere…
Contest or Promotion
Fender Pro Sweepstakes
To celebrate the launch of the new American Professional Series of guitars and basses, Fender wante…
Contest or Promotion
Golf Channel: Presidents Cup Scavenger Hunt
The objective of Golf Channel's Presidents Cup Scavenger hunt was to create buzz, both local and na…
Contest or Promotion
Happify by mike's hard Lemonade
If there's one thing happy people and mike's hard Lemonade drinkers have in common, it's that they …
Contest or Promotion
Mr. Robot: Season_3.0 Digital Easter Eggs
USA Network's groundbreaking drama Mr. Robot has become a cultural phenomenon, inspiring an unprece…
Contest or Promotion
Netflix Sandy Wexler UGC Global Audition Contest
To drive awareness amongst Millennials, a generation that didn’t grow up watching Adam Sandler movi…
Contest or Promotion
Playoff Props
Prop bets. Bets that have nothing to do with the actual score of the game, but have become a popula…
Contest or Promotion
Red Bull Bracket Reel Dance 2017
Red Bull's mission to give wings to people and ideas spans across many sports and culture communit…
Contest or Promotion
Sky Zone - Holiday Gift Card Campaign
The holiday season presented a timely opportunity for Sky Zone to engage with parents and teenagers…
Contest or Promotion
You're the Worst: Cardboard Jimmy
When Jimmy Shive-Overly, a main character in the FXX hit comedy You're the Worst, visited an Erotic…