THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 10th Annual Shorty Awards Best Physical and Digital Convergence

This category honors marketing campaigns that successfully and cleverly integrate social media platforms with physical technologies.

See previous winner and honorees here.

Winner

Physical & Digital
winner
​The Daily Show Presents: The Donald J. Trump Presidential Twitter Library
The Daily Show Presents: The Donald J. Trump Presidential Twitter Library honors our Commander in C…

Finalists

Physical & Digital
finalist
gold honor
The Macallan: Gallery 12 A/RT Experience
After launching The Macallan's Double Cask 12 Years Old whisky in October of 2016, the second 12-ye…
Physical & Digital
finalist
silver honor
Curry 4 Drone Drop
Under Armour, an underdog fighting for footwear credibility, needed to make Stephen Curry's new sig…
Physical & Digital
finalist
bronze honor
DBS Sparks Mini-Series
"Seizing the opportunity to humanise banking." Banks have been under immense pressure, contr…
Physical & Digital
finalist
Sucker Punch
Our objective was to reduce the number of straws used in the country this year, with the hope of ea…
Physical & Digital
finalist
audience honor
Texas A&M's Social Media Vending Machine
Bringing Social Media into Real LifeTo celebrate the beginning of the fall semester and the return …

Nominees

Physical & Digital
Get Packing!
JetBlue is a boutique airline with a small marketing budget in comparison to its larger-name compet…
Physical & Digital
JIM, The First Smart Decanter
Like many classic spirits brands, Jim Beam's success is depends upon maintaining and growing releva…
Physical & Digital
Office Souvenirs
91% of all American adults say their favorite memories come from vacations. And yet, in 2017 more t…
Physical & Digital
The Gifted “Unleash Your Power” Telekinesis X-Perience
In the lead up to the highly-anticipated new X-men series, The Gifted, FOX created a gravity-defyi…
Physical & Digital
The iHeartRadio Summer '17 Weekend Swan
For iHeartSummer '17 Weekend, iHeartRadio wanted to let its fans help decide the theme of their de…
Physical & Digital
We Are Sikhs
Sikhism is the world's fifth-largest religion, but the 500,000 Sikhs Americans in the United States…
Physical & Digital
“Mean Girls Day,” or, The Day That Cheese Fries Went Viral
USA Today recently deemed Mean Girls the "movie that spawned a million memes." Never is that mor…