THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 10th Annual Shorty Awards Best use of User-Generated Content

This category honors the most creative and effective incorporation of user-generated content in a social media marketing campaign.

See previous winners and honorees here.

Winner

User-Generated Content
winner
Family Guy Yourself
Family Guy is one of the most beloved animation series and the Griffins have brought many laughs to…

Finalists

User-Generated Content
finalist
gold honor
“You Will Be Found” Virtual Choir
DEAR EVAN HANSEN wanted to celebrate its first year on Broadway with its legion of fans. These fans…
User-Generated Content
finalist
Adobe & Imagine Dragons - Believer
We wanted to get the next generation of video creators and film editors to try out Adobe Premiere P…
User-Generated Content
finalist
Audible's 20th Anniversary Celebration Video
The Audible 20th Anniversary was a surround sound marketing campaign that focused on celebrating ou…
User-Generated Content
finalist
Spider-Man: Hang Like Spidey
To create a unique experiential Social Shareable moment at New York Comic Con for fans, influencers…
User-Generated Content
finalist
audience honor
THE STANDING O
The 2016 Presidential election was an uncomfortable and divisive period in American politics. It di…

Nominees

User-Generated Content
#CODTopPlays
Following a lukewarm consumer response to the previous year's entry in the series, Activision neede…
User-Generated Content
#CR7Challenge
For the launch of Cristiano Ronaldo's latest fragrance, CR7, we took on the challenge of raising aw…
User-Generated Content
#Seat14C
Our mission at XPRIZE is to solve humanity's grandest challenges through technological innovation.…
User-Generated Content
AR MTV Moon Person
Viacom Velocity and MTV teamed up with 8i to create a "never been done before", augmented reality d…
User-Generated Content
Adventure is Unfiltered
Adventure travel is anything but perfect. At a time when images are often filtered online to presen…
User-Generated Content
Baywatch - #SlowMoChallenge
How sloooooow can you go? Paramount Pictures' Baywatch asked this question by kicking off the first…
User-Generated Content
COSMEDIX CROWD
In the first integrated influencer marketing campaign of its kind, COSMEDIX decided to flip the tra…
User-Generated Content
Call of the Warrior Campaign
Dexcom is the pioneer and industry leader in continuous glucose monitoring (CGM) for people with di…
User-Generated Content
Celebrate the Moment: GoPro HERO6 Launch
At GoPro, our mission is to make products that free people to celebrate the moment, inspiring other…
User-Generated Content
How QDOBA Trolled Chipotle and Won the Twitter Queso Wars
For more than a decade, QDOBA has owned the queso space and has never had any major challengers. Un…
User-Generated Content
How many female scientists can you name?
If you really think about it, how many female scientists can you name? To celebrate Ada Lovelace Da…
User-Generated Content
IHG Rewards Club #TravelFirsts
#TravelFirsts was a "Thank you" to IHG Rewards Club members for helping us reach 100 million enroll…
User-Generated Content
MiGente.World
"'Mi Gente' is a song that embodies a special moment in music – a new sound of a Latino culture on …
User-Generated Content
Muslim Ban: Our Voice
Because one voice shouldn't be the only one heard.The power of social media - and User Generated Co…
User-Generated Content
Netflix Sandy Wexler UGC Global Audition Contest
To drive awareness amongst Millennials, a generation that didn’t grow up watching Adam Sandler movi…
User-Generated Content
Norwegian Cruise Line – #ForTheLoveOfTheCaribbean Campaign
Three Category 4 hurricanes battered The Caribbean and Gulf regions in the second half of 2017. Hur…
User-Generated Content
Philadelphia Eagles
To inspire and serve the greatest football city in America.
User-Generated Content
Red Bull Paper Toss
Red Bull strives to put our fans in the spotlight and make them the heroes of our story by enablin…
User-Generated Content
Sky Zone - Holiday Gift Card Campaign
The holiday season presented a timely opportunity for Sky Zone to engage with parents and teenagers…
User-Generated Content
The Mindy Project - #LaterBaby Fan Hub
The Mindy Project Final Season -- Celebrating the Life of Lahiri.The time has finally come for our …
User-Generated Content
USAA Memorial Day
To engage the military community and the general public for its Memorial Day campaign, USAA centere…
User-Generated Content
Where are you from? No, where are you REALLY from?
"Where are you from? No, where are you really from?" It's a small question that gets asked every da…