THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 11th Annual Shorty Awards Best Influencer & Celebrity Instagram Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a social media marketing campaign optimized for Instagram.

See previous winners and honorees here.

Winner

Instagram Partnership
winner
#FindMyiD
Clinique created a global content relay race around the world to tease our newest innovation and f…

Finalists

Instagram Partnership
finalist
#DCmoments City Guides
Our #DCmoments City Guides were designed as a unique digital amenity allowing existing and prospect…
Instagram Partnership
finalist
#teampixel Micro Influencer Program
Google is synonymous with search, not necessarily with our best-in-class phone camera. Familiarity …
Instagram Partnership
finalist
Express Ambassadors: #ExpressYourRules Campaign
As consumers' work and personal lives merged, their wardrobes followed suit. Consumers no longer th…
Instagram Partnership
finalist
Marc Jacobs Fragrances, #DaisyLove, takes over The Santa Monica Pier
For more than a decade, the iconic Daisy Marc Jacobs fragrances have won hearts all over the world …
Instagram Partnership
finalist
audience honor
The 2018 iHeartRadio Jingle Ball "Subway Dance-Off"
iHeartRadio wanted to capture the spirit of New York City backstage at the 2018 iHeartRadio Jingle …

Nominees

Instagram Partnership
#MarriottLuxuryBrands World Tour
The primary objective of this campaign was to showcase the depth and breadth of Marriott's luxur…
Instagram Partnership
2018 MTV Video Music Awards - Nominee Reveal
Each year, our roster of talented MTV Video Music Awards-nominated artists is more exciting than th…
Instagram Partnership
Cal-Organic Farms: Cal-O Creators
Our objective was to build a low cost semi-exclusive evergreen ambassador program, leveraging and e…
Instagram Partnership
Didn’t They Tell You – Savage X Fenty: Lingerie by Rihanna is Coming
In the spring of 2018, music and fashion icon, Rihanna embarked on a new venture to create a line o…
Instagram Partnership
Exquisite Things Exquisitely Presented with Camila Coelho
St. Regis uses social media to bring our brand platform, "Live Exquisite," to life for a global aud…
Instagram Partnership
Holiday Countdown - Daily Deals with Influencers
The days leading up to December 25th are filled with companies attempting to get a consumer's atten…
Instagram Partnership
Hulu's Hard Sun: Gunpowder Art
Increased reach around a new series property through influencer extension that aligns with the them…
Instagram Partnership
Live Boldly with Ashley Graham & the Bold Brigade
Iconic beauty brand Revlon was set to launch a major new global platform in early 2018, Live Boldy,…
Instagram Partnership
Social Media Magic with iHeartRadio and Julius Dein
iHeartRadio wanted to combine the magic of Vegas, the internet's obsession with magic tricks, and t…