THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 12th Annual Shorty Awards Best in Food and Beverage

This awards honors the best use of social media in a marketing campaign by a food and beverage brand. Campaign objectives may include the launch of a new beverage, the opening of a restaurant, the promotion of a sustainable food brand and more.

See previous winners and honorees here.

If applicable, please see our category for Wine, Beer & Spirits.

Winner

Food & Beverage
winner
The Bell: A Taco Bell Hotel and Resort
Taco Bell has always been a brand based on innovation and exploration, dating all the way back to f…

Finalists

Food & Beverage
finalist
gold honor
audience honor
Popeyes - Chicken Wars
The objective of this campaign was to increase the hype—and therefore sales—around Popeyes first Ch…
Food & Beverage
finalist
gold honor
Vita Coco’s Impossible to Hate Tweet
Vita Coco knew they had to be bold and disruptive to break through when launching their new Pressed…
Food & Beverage
finalist
silver honor
French's Mustard Ice Cream
Our 2019 challenge was getting consumers to go to the mustard aisle – and choose French’s when they…
Food & Beverage
finalist
The Cure for Chinese Restaurant Syndrome
MSG (Monosodium Glutamate) is one of the world’s most popular ingredients. But in the United States…
Food & Beverage
finalist
The Snack Saga
Problem - Fanta needed to present to their audience the new face of the campaign – The Mouth – a 3D…

Nominees

Food & Beverage
Big in Japan
The music scene in Japan is known for a unique phenomenon: Rock bands from North America and Europe…
Food & Beverage
Chipotle Mexican Grill Takes Over TikTok
The objective was simple, drive interest in digital ordering via the Chipotle app and website among…
Food & Beverage
DQ Fall Blizzard Candle Collection
DQ competes in a highly competitive category among fast food giants  McDonalds, Burger King and Wen…
Food & Beverage
Dr Ken's Center for Hangover Research
When people think of V8, they think of tomato juice. So, when this iconic American brand came out w…
Food & Beverage
Hidden Valley x Martha and Snoop
Drive brand lift and increase affinity and awareness for Hidden Valley’s new Blasted product.
Food & Beverage
Mars x 2019 VidCon: Wassabi 4 King
In the growing candy ecosystem, Mars looks to stand out amongst its competitors through its impress…
Food & Beverage
Meat the Weinermobile
Oscar Mayer has been around for 136 years. Its famous hot dog-shaped Wienermobiile and ear-worm jin…
Food & Beverage
Natural Light Seltzer
Hard seltzers set the world on fire in the summer of 2019. These cans were everywhere, from media c…
Food & Beverage
Naturdays
In late 2018, Natural Light noticed an opportunity in the beer category: 21+ drinkers were developi…
Food & Beverage
f'real foods on TikTok
Goal: Make the f’real brand relevant to its Gen Z consumers. Prior to creating a f’real branded …