From the 13th Annual Shorty Awards Best in Sports

This award honors the best use social media or digital by sports teams, athletes, leagues, networks and services. Objectives include engaging current fans, driving traffic, expanding fanbase and educating viewers and followers.

See previous winners and honorees here.

Winner

Sports
winner
Budweiser Messi 644
Own the conversation around Lionel Messi’s record-breaking 644 goals scored for a single club to st…

Finalists

Sports
finalist
gold honor
DRIVING RECORD RATINGS BY COLLIDING GAMERS AND NASCAR DRIVERS
Fox Sports tasked Mediahub with using the 2020 Super Bowl to draw viewers to their NASCAR Daytona 5…
Sports
finalist
gold honor
Purple Mountains - Transforming Outdoor Enthusiasts into Environmental Voters
Snowboarder Jeremy Jones found that regardless of party or viewpoints, he could connect with most o…
Sports
finalist
silver honor
Pro Bowl: The Madden NFL 21 Edition Presented by Verizon
When the NFL canceled its in-person Pro Bowl for the first time in more than 60 years, long-t…
Sports
finalist
bronze honor
audience honor
Jordan x The Last Dance Community Engagement
Jordan is an iconic sportswear brand created for former NBA player and six-time NBA Finals MVP Mich…
Sports
finalist
Alex Gordon's Retirement
Selected second overall by Kansas City in the 2007 MLB Draft, Nebraska native Alex Gordon would bec…
Sports
finalist
WWE Social Media
The goal of WWE’s flagship social media platforms is to offer multiple locations for the WWE Univer…

Nominees

Sports
Ally Racer - 8-bit Mobile Game
Sports
Bleacher Report Social: Connectivity and Impact
Sports have always been a connective tissue in our culture, even in the worst of circumstances. 202…
Sports
Dinda – The Voice of Barcelona Bekasi
Our goal was to produce a film that would pay tribute to an immensely passionate fan who’s love, st…
Sports
FOX Sports Digital: 2020 Highlights
The year 2020 started out as planned for FOX Sports. As the broadcast home of Super Bowl LIV, the n…
Sports
Jellysmack’s “Oh My Goal” Scores Big Worldwide
Establish a hyper-engaged global community of soccer lovers on Facebook by creating original soccer…
Sports
Lenovo “Design our Logo” Contest ft. Ducati Corse
The objective of this campaign was to grow brand awareness by collaborating with fans of Lenovo and…
Sports
Rugby World Cup 2019 – Godzilla
Japan hosted the 2019 Rugby World Cup; the brief was to embrace the rich culture of Japan yet pay t…
Sports
Rugby World Cup 2019 – UltraCat
Japan hosted the 2019 Rugby World Cup; the brief was to embrace the rich culture of Japan yet pay t…
Sports
SportsCenter On Instagram
ESPN is the leading multinational, multimedia sports entertainment brand featuring the broadest por…
Sports
WAVE.tv: The Sports Media Company for Today's Fan
WAVE.tv is a sports entertainment company for today’s fan, with a guiding mission to champion fando…
Sports
Washington Wizards Twitter
The Washington Wizards Twitter presence and continued excellence relative to the 29 other NBA teams…