THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 13th Annual Shorty Awards Best in Sports

This award honors the best use social media or digital by sports teams, athletes, leagues, networks and services. Objectives include engaging current fans, driving traffic, expanding fanbase and educating viewers and followers.

See previous winners and honorees here.

Winner

Sports
winner
Budweiser Messi 644
Own the conversation around Lionel Messi’s record-breaking 644 goals scored for a single club to st…

Finalists

Sports
finalist
gold honor
DRIVING RECORD RATINGS BY COLLIDING GAMERS AND NASCAR DRIVERS
Fox Sports tasked Mediahub with using the 2020 Super Bowl to draw viewers to their NASCAR Daytona 5…
Sports
finalist
gold honor
Purple Mountains - Transforming Outdoor Enthusiasts into Environmental Voters
Snowboarder Jeremy Jones found that regardless of party or viewpoints, he could connect with most o…
Sports
finalist
silver honor
Pro Bowl: The Madden NFL 21 Edition Presented by Verizon
When the NFL canceled its in-person Pro Bowl for the first time in more than 60 years, long-t…
Sports
finalist
bronze honor
audience honor
Jordan x The Last Dance Community Engagement
Jordan is an iconic sportswear brand created for former NBA player and six-time NBA Finals MVP Mich…
Sports
finalist
Alex Gordon's Retirement
Selected second overall by Kansas City in the 2007 MLB Draft, Nebraska native Alex Gordon would bec…
Sports
finalist
WWE Social Media
The goal of WWE’s flagship social media platforms is to offer multiple locations for the WWE Univer…

Nominees

Sports
Ally Racer - 8-bit Mobile Game
Sports
Bleacher Report Social: Connectivity and Impact
Sports have always been a connective tissue in our culture, even in the worst of circumstances. 202…
Sports
Dinda – The Voice of Barcelona Bekasi
Our goal was to produce a film that would pay tribute to an immensely passionate fan who’s love, st…
Sports
FOX Sports Digital: 2020 Highlights
The year 2020 started out as planned for FOX Sports. As the broadcast home of Super Bowl LIV, the n…
Sports
Jellysmack’s “Oh My Goal” Scores Big Worldwide
Establish a hyper-engaged global community of soccer lovers on Facebook by creating original soccer…
Sports
Lenovo “Design our Logo” Contest ft. Ducati Corse
The objective of this campaign was to grow brand awareness by collaborating with fans of Lenovo and…
Sports
Rugby World Cup 2019 – Godzilla
Japan hosted the 2019 Rugby World Cup; the brief was to embrace the rich culture of Japan yet pay t…
Sports
Rugby World Cup 2019 – UltraCat
Japan hosted the 2019 Rugby World Cup; the brief was to embrace the rich culture of Japan yet pay t…
Sports
SportsCenter On Instagram
ESPN is the leading multinational, multimedia sports entertainment brand featuring the broadest por…
Sports
WAVE.tv: The Sports Media Company for Today's Fan
WAVE.tv is a sports entertainment company for today’s fan, with a guiding mission to champion fando…
Sports
Washington Wizards Twitter
The Washington Wizards Twitter presence and continued excellence relative to the 29 other NBA teams…