THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 13th Annual Shorty Awards Best Overall Instagram Presence

This award honors the best brand presence on Instagram. Objectives may include promotion of brand style and personality, crowd-sourcing, or launching a new product or service. Unlike Best use of Instagram, this award honors year-round presence.

See previous winners and honorees here.

Winner

Instagram Presence
winner
@WandaVision – Interactive Instagram Account
The unique, time-bending premise of WandaVision has its characters and viewers constantly questioni…

Finalists

Instagram Presence
finalist
gold honor
Bud Light
Elon Musk once said.... "he who controls the memes, controls the universe..."  Our objective was…
Instagram Presence
finalist
silver honor
The Umbrella Academy Season 2 Instagram Campaign
In season two of The Umbrella Academy, our super siblings traveled back in time to the 1960s…and br…
Instagram Presence
finalist
bronze honor
Comments By Celebs
Comments By Celebs is creating a cultural phenomenon around humanizing celebrities through its Inst…
Instagram Presence
finalist
audience honor
Al Jazeera English Instagram
Al Jazeera’s Instagram platform, @AlJazeeraEnglish, had a breakout year, driving record growth and …
Instagram Presence
finalist
Avatar: The Last Airbender Comes To Instagram
The Avatar franchise hasn’t released new episodes since 2014 when its spinoff The Legend of Korra a…
Instagram Presence
finalist
Complex
Complex Networks champions the people, brands and new trends you need to know now (and will obsess …
Instagram Presence
finalist
Waste-Ed
We’re sowing the seeds of sustainability by creating and sharing inspiring, purpose-driven and solu…

Nominees

Instagram Presence
Amway’s Artistry Studio™
Looking good and feeling good often go hand in hand. But when you’re someone who is always on-the-g…
Instagram Presence
Cisco Designed Instagram Launch
The original presence of the @CiscoSmallBusiness handle was focused on just the technology and our …
Instagram Presence
Coca-Cola: 2020 Together
For over a hundred years, Coca-Cola has offered the world a refreshingly positive perspective. In 2…
Instagram Presence
Dr. Will Bulsiewicz Takes Off
In July of 2019, Dr. Will Bulsiewicz came to Digital Natives Group looking to accelerate his platfo…
Instagram Presence
E! News
A 30-year-old TV brand turned industry leader in an established digital space of influencers and a …
Instagram Presence
Freeform on Instagram
Freeform connects to audiences with bold original programming and immersive social engagement that …
Instagram Presence
Martell Swift Stories
For over 300 years, Martell has been challenging conventions, bridging cultures and communities, bu…
Instagram Presence
Paramount Network's Yellowstone Season 3
The premiere of Yellowstone Season 3 shattered ratings records by becoming cable’s most watched ori…
Instagram Presence
WWE Instagram
From the opening bell to the close of the curtain, WWE's official Instagram page strives to provide…