THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 13th Annual Shorty Awards Best use of Storytelling

Branded storytelling is the use of authentic & meaningful content that connects with your audience and compels them to share it. This award honors the most creative and effective use of branded storytelling on social or digital by a brand, agency, or organization.

See previous winners and honorees here.

Finalists

Storytelling
finalist
gold honor
Adobe Stock Film Festival
Background In March, as the Covid-19 pandemic escalated, much of the world sheltered …
Storytelling
finalist
gold honor
Famous Orders
Our Marketing Objective was to drive penetration by bringing new, younger, customers to the brand. …
Storytelling
finalist
Bajaj Care Will Overcome
Bajaj Allianz General Insurance promotes ‘care’ in all aspects of life and business, and has a bran…
Storytelling
finalist
Gamechangers
When adidas Originals asked us to help them commemorate the 50th anniversary of the game-changing S…
Storytelling
finalist
Porsche x Star Wars: The Designer Alliance
A short time ago, in a galaxy not too far away… PORSCHE X STAR WARS: THE DESIGNER ALLIANCE. I…
Storytelling
finalist
audience honor
The What If show
At Underknown our mission is to entertain, inspire and educate young people, around the world, abou…

Nominees

Storytelling
#ShareInvisibleStories
Inspired by conversations around discrimination, disparity and isolation sparked online by the Blac…
Storytelling
92nd Oscars Promo: Chasing the Oscars
With this video, we aimed to capture the energy and excitement of the night before leading up to th…
Storytelling
Alex Gordon's Retirement
Selected second overall by Kansas City in the 2007 MLB Draft, Nebraska native Alex Gordon would bec…
Storytelling
Ancestry x VOX Media Group: All of Us
In 2020, consumers were craving connection and humanity more than ever, especially knowing we would…
Storytelling
BOOK SHOOK
BOOK SHOOK is a 3-part series featuring Yara Shahidi, Jameela Jamil and Reese Witherspoon as they d…
Storytelling
Brew the Love Together
As COVID hit, people whittled down their visits to local cafés and started depending more and more …
Storytelling
Faces of COVID-19: Blue Cross NC Shines Light on Those Impacted
North Carolinians, like the majority of people across the US, have been greatly affected by the COV…
Storytelling
Motherhood in Crisis
In the West African nation of Sierra Leone, one in 10 women die during childbirth. Access to basic …
Storytelling
Now. Powered by Northrop Grumman
Northrop Grumman is a leading global security company providing innovative systems, products, and s…
Storytelling
See each other. Save trans lives.
In 2020, HRC tracked at least 44 violent deaths of transgender or gender non-conforming people, mar…
Storytelling
Symbio Wildlife Park - Meet our Family
With the Australian bushfires, floods, and then COVID-19 significantly impacting the Australian tou…
Storytelling
Take on Acne
Develop a video that would empower patients and caregivers to seek treatment for their SRNA sooner …
Storytelling
USATF #OnThisDay
USATF Communications addressed the challenge of cancelled sporting events by amplifying our existin…
Storytelling
United States of LaLiga
Based in Spain, LaLiga has been working to build its relationship with the American fan base over t…