THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 13th Annual Shorty Awards Best use of User-Generated Content

This category honors the most creative and effective incorporation of user-generated content in a social media or digital marketing campaign.

See previous winners and honorees here.

Winner

User-Generated Content
winner
Vogue: The #MetGalaChallenge
In the absence of the annual Met Gala, typically held in-person, Vogue opened up the most exclusive…

Finalists

User-Generated Content
finalist
audience honor
#BestThingSince
In 2020, America’s most famous carryout-only pizza brand, known for their delightfully wacky commer…
User-Generated Content
finalist
DiDi Hero
When the first wave of the COVID-19 pandemic hit Australia, rideshare service DiDi had an opportuni…
User-Generated Content
finalist
PUMA Hoops - GIVE THEM THE KEYS
When PUMA Basketball re-entered the market in 2018 after nearly 20 years, the consumer and basketba…
User-Generated Content
finalist
The Virtual National Forest
For the Black Forest® brand, the forest is a huge part of who we are. It’s in our name and at the r…
User-Generated Content
finalist
Winnebago "On The Road Again"
Winnebago owners longed for a sense of community, as stay-at-home orders kept them from the travel …

Nominees

User-Generated Content
#Thomas140
In 2020, Thomas’ commemorated 140 years since their very first Nooks & Crannies English Muffin. Aft…
User-Generated Content
Ab Cricket Buzzega
The Indian Premier League (NFL Superbowl of India), the pinnacle of 20/20 short form cricket in Ind…
User-Generated Content
Chief Exploration Officer
Michelob ULTRA Pure Gold is passionate about celebrating the joy of the outdoors. The objective was…
User-Generated Content
Fáilte Ireland: 2020 Year of the Staycation
Peer to peer recommendations through user-generated content are the most trusted source in making t…
User-Generated Content
Global Movie Day
On February 8, 2020, the Academy of Motion Picture Arts and Sciences established and launched Globa…
User-Generated Content
Lenovo Yoga & Intel Evo Presents: Jonas Brothers For All Creators
Lenovo Yoga, Intel Evo Platform, and Universal Music Group set out to build a more meaningful conne…
User-Generated Content
Wingstop's Wearable Billboards
Wingstop has always said it has the best fans in the restaurant business. This cult fanbase doesn’t…
User-Generated Content
Zales #PrideTogether
Zales, know for bold jewelry and self expression was looking for a way to tap into culture that was…
User-Generated Content
Zendesk 'Thank You Machine'
In 2020, Zendesk wanted a fresh way to engage audiences. The world was overflowing with virtual eve…