THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice Branded Content Branded Series Documentary Short Email & Newsletter Feature Film Images Interactive Experiences Long Form Video Micro-site or Blog Podcast Research Reports Short Form Video Vertical Video NEW! Video Series

Cause

Animal Rights & Welfare Arts & Culture Civic Engagement NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes Poverty Relief Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership Corporate-Community Influencer, Creator & Celebrity Non-profit Partnership Other Partnerships

Platforms & Technology

Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Employee Engagement NEW! Event & Experiential Guerrilla Marketing Integration with Traditional Media Paid Media PSA Single Post Storytelling Use of Viral Content User Generated Content

From the 14th Annual Shorty Awards Augmented Reality

This award honors the most creative and effective use of augmented reality, computer-generated objects in a real-world environment, in a social media or digital marketing campaign.

See previous winners and honorees here.

Winner

Augmented Reality
winner
Twitch and Prime Video: Fairfax Interactive Stream
Fairfax, Prime Video’s latest animated adult comedy, premiered on October 29, 2021.  The Amazon …

Finalists

Augmented Reality
finalist
Joy Shop
After two years of “making do,” our customers were ready to turn the joy up from 10 to 11 for Holid…
Augmented Reality
finalist
LA Galaxy and Herbalife Nutrition unveil the LA Galaxy AR/VR Experience
For many years, the LA Galaxy Post-Season Tour has been a very successful platform to connect the L…
Augmented Reality
finalist
Verizon AR Pro Interactive App
Showcase the power of Verizon’s 5G using next-gen XR tech. Create an instructional tool that users …

Nominees

Augmented Reality
Augmented Reality--Air Force One
As part of the election coverage Alhurra’s News and Creative Services teams wanted to come up with …
Augmented Reality
Ball Aluminum Super Charger
Historically, Ball Corporation is mostly a B2B operation and at its core provides aluminum beverage…
Augmented Reality
Chewy Halloween Fur-tual Boutique
Relatable experiences for the consumer are crucial if brands are to succeed. More so for eCommerce …
Augmented Reality
Holiday Holograms with T-Mobile
Mini Metaverse or Holiday Holograms? Either way, T-Mobile gave Twitter users with a memorable wa…
Augmented Reality
Invesco QQQ 2021 March Madness
In Q1 2021, Invesco QQQ had the opportunity to premiere its partnership with the NCAA. After a diff…
Augmented Reality
Norwegian PR1MA Direct Mail + AR Experience
The overall business object for our Norwegian Prima campaign was simple: To launch the most in-dema…
Augmented Reality
Outside Academy
In 2021 over 56 million students had their education interrupted by the COVID-19 pandemic. Differen…
Augmented Reality
Pepsi Made For Football Watching
After a difficult 2020 NFL Season, Pepsi wanted to find a way to reunite Football fans with their f…
Augmented Reality
Spider-Man: No Way Home App
To promote the next installment in the film series Spider-Man and to provide fans with an exclusive…
Augmented Reality
audience honor
Stags’ Leap – Take the Leap AR
There are more than 60,000 wine labels on the market, and 38% of people have purchased a bottle of …
Augmented Reality
The Oakley KATO Virtual Launch
Oakley approached Kamp Grizzly to create a first-of-its-kind product reveal moment that introduced …