THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 14th Annual Shorty Awards Call to Action

This award honors the most effective and creative use of a call to action in a social media or digital marketing campaign by a brand, agency or organization.

See previous winners and honorees here.

Winner

Call to Action
winner
Virtual Reality - Ending Gender-Based Violence Against Women
In Cambodia, traditional culture is underpinned by the idea that violence against women is an accep…

Finalist

Call to Action
finalist
Chief Broke Officer - the job role that hired people who were broke
Neobank Fi was launching its product and wanted to get users to try out the app. Now millennials do…

Nominees

Call to Action
audience honor
#HereForFreeGuy Preview Screening Twitter Wall
One by one theatres across the world shut down during the peak of the pandemic, depriving movie-goe…
Call to Action
Collins and Devan Key Invisalign Campaign
As part of its summer influencer campaign, Align Technology’s Invisalign brand partnered with Colli…
Call to Action
Current x MrBeast
Current is a leading U.S. financial technology platform serving Americans working to create a bette…
Call to Action
Global Movie Day | 2nd Annual (2021)
The second annual Global Movie Day was held on Saturday, February 13, 2021 during the global pandem…
Call to Action
Hello, You’ve Reached the Quinn-Goldbergs
The married answering machine message is an essential part of any happy home in suburbia, and Joe a…
Call to Action
It Pays To Be Friends With Showtime
After a 504 day hiatus, the hotly anticipated Season 5 Part 2 of Billions was returning to Showtime…
Call to Action
Journalism Is Not a Crime - SB 98
In 2020, against a national backdrop of increasing violence directed at members of the press coveri…
Call to Action
Kay: #EveryKiss NYE Challenge
“Every Kiss Begins with Kay” is one of the most recognizable taglines in advertising history, but i…
Call to Action
Shine A Light
Across North America, antisemitism is on the rise.  According to the FBI, 55% of all religiously…
Call to Action
Taco Tuesday® “Meating Maker”
Business Goal: Plain and simple, we need to be part of consumers’ Tuesday routine, driving more tra…
Call to Action
Visa Uses Data To Boost Black-owned Small Businesses
Going into the 2020 holiday season during a global pandemic, consumer spending was on the rise. Vis…