THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 14th Annual Shorty Awards Community Management

This award honors a brand, agency or organization who exhibited exeptional community management that engaged the audience, enhanced social presence and/or social following.

See previous winners and honorees here.

Winner

Community Management
winner
Zack Snyder's Justice League
For the long-awaited release of Zack Snyder’s Justice League (aka the Snyder Cut), Home Brew envisi…

Finalists

Community Management
finalist
bronze honor
McDonald's Twitter + Instagram
Everyone knows the brand, but until recently, few cared to engage with @mcdonalds online. Much smal…
Community Management
finalist
Cruel Summer Social Media Campaign
From executive producer Jessica Biel, Freeform’s original series “Cruel Summer” takes place over 3 …
Community Management
finalist
Duolingo TikTok Channel
At the very center of Duolingo's TikTok strategy is the goal of entertaining, versus promoting or m…
Community Management
finalist
Tata Punchathon
Tata PUNCH was one of the most anticipated car launches of 2021, the audience looked up to. The exc…
Community Management
finalist
Titans Season 3
Home Brew partnered with HBO Max to deliver a premium and fan-servicing social media campaign to pr…
Community Management
finalist
Women’s History Month: Women x Women
2020 was a difficult year for everyone, particularly for women who were disproportionately impacted…
Community Management
finalist
eBay: Debunking Gen-Z Misperceptions
Welcome to this We Are Social New York how-to on bringing out the bright side of the internet. L…

Nominees

Community Management
Excelling Community Management
Community Management at Ferguson is an extremely in-depth program. We use this program to interact …
Community Management
Fenty Beauty Eau De Parfum Ghost Stores Launch
With the launch of its first ever fragrance, Fenty Eau Du Parfum, Fenty Beauty wanted to disrupt th…
Community Management
Get NYC vaccinated!
Epicenter-NYC may be small, but its impact among the communities we serve has changed lives and eve…
Community Management
MTV Social
MTV Brand Social’s objective in 2021 was to hone in on our brand voice across our social platforms,…
Community Management
Peacemaker: What Peace Sounds Like
Who the f#ck is Peacemaker?! By the start of the tv series’ first season on HBO Max, everyone now k…
Community Management
Porsche ‘Tournament of Colors’ Series Wins Big in March
Overview: The Porsche brand is often associated with design and performance across its entire flee…
Community Management
audience honor
SUNNYD Community Management
For many ‘90s kids, SunnyD was their whole childhood. Getting home from school you’d grab one to si…
Community Management
The L Word: Generation Q S2
We set out to make The L Word: Generation Q *the* most talked about show amongst LGBTQ+ audiences. …
Community Management
Visible - General Social
As a customer-centric brand and all-digital company, Visible prides itself in its ability to connec…
Community Management
XOXO: Gossip Girl Community Management
The goal of the Community Management aspect of the Gossip Girl campaign was to make fans feel as th…
Community Management
YOU and YOU and YOU and YOU !!!
Okay, we’re a tad baby crazy with little Henry in the mix so you’ll excuse the bad metaphor, but Jo…