THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 14th Annual Shorty Awards Insights & Trends

This award honors a brand, agency or organization whose analysis and understanding of marketing and consumer data was key to the success of a social media or digital campaign.

Winner

Insights & Trends
winner
The Unignorable Notification
Duolingo is the world's largest free language learning app, with over 500 million users worldwide a…

Nominees

Insights & Trends
BNY Mellon – Active Wealth Accelerator
Starting a new relationship with a financial advisor is a daunting endeavor—especially when it invo…
Insights & Trends
Billboard and Logitech For Creators - Song Breaker Chart
Logitech had found success with the first-ever Song Breaker Awards, an event in partnership with Ti…
Insights & Trends
Catalytic Converter Theft Study by BeenVerified
The theft of catalytic converters made headlines in 2020, as police departments nationwide and car …
Insights & Trends
Community Unity
COVID-19 vaccination rates among young people and teens are lower than their parents and grandparen…
Insights & Trends
Game Over for Headaches
As the head pain expert for 60+ years, Excedrin is always listening to consumers to understand wher…
Insights & Trends
Grand Introduction
The world was turned upside down in 2020, and economy lodging was no different. While essential wor…
Insights & Trends
audience honor
How AJ+ Arabi used audience trends to produce a business show
Discussions on the global economy among working people are prevalent. However, these discussions ha…
Insights & Trends
L'Appli en Rose
For the launch of the new fragrance Nina Rose, Nina Ricci wanted to create commitment, explore diff…
Insights & Trends
LENOVO LATE NIGHT IT
Background: A whopping 90% of IT decision makers struggle to find engaging IT content that can h…
Insights & Trends
McDonald's - The BTS Meal
For 65 years McDonald’s has been America's brand, it spans generations, ethnicities, and cultures. …
Insights & Trends
Pebbles Never Stop Doo-ing
Riding the wave of rising sales in 2020, thanks to a boost in pandemic pantry-stocking and at-home …
Insights & Trends
Sleepytime Bear
The Celestial Seasonings brand, while iconic and trusted in the tea category, didn’t resonate as mu…
Insights & Trends
Take on Anything with Facebook Groups
Our ambition was to show the world the unique, people powered value hidden inside Facebook Groups. …
Insights & Trends
Tech Hard
Everyone has a discount during the holidays. Big whoop.  Deals are ubiquitous during the holiday…
Insights & Trends
Tech Trends: Future-proof 2025 – iResearch Services and Pegasystems
The goals were challenging, the deadline short and the insight of top-management data was critical …
Insights & Trends
This Is #MYgraine
As the premier head pain expert over the last 60 years, Excedrin is always looking to better unders…
Insights & Trends
When will the COVID-19 pandemic end?
When a new variant of SARS-CoV-2, Omicron, was declared in October of 2021, understandable panic, d…
Insights & Trends
Xrystal with an X
As vaccinations increased and comfort increased, Planet Fitness set out to achieve two main goals: …
Insights & Trends
“BOGO Black Friday 2021”
After the success of Jerky in a Box’s first Black Friday campaign in 2020, Jerky In A Box and Blue …