THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 14th Annual Shorty Awards Single Post or Activation

This award honors a single post and/or activation that garnered significant attention by "going viral,” or spreading quickly and widely through online shares.

Winner

Single Post or Activation
winner
Whirlpool: The Great Microwave Debate
Remember the great “dress” debate? Or maybe Laurel/Yanny rings a bell? Well the night before Memori…

Finalists

Single Post or Activation
finalist
audience honor
#WarzoneReport
It was the one-year anniversary of Activision’s newest battle royale game: Call of Duty: Warzone. T…
Single Post or Activation
finalist
GoFundMe Calls on Congress to Help Americans
In February of 2021, GoFundMe analyzed internal data and watched certain trends unfold on our platf…
Single Post or Activation
finalist
Green Screen Guy: Frankie LaPenna x NFL & Ravens
In hindsight, our objective looked simple: create viral content? Sure. But the phrase “viral conten…
Single Post or Activation
finalist
Krystal: CraveTV
Krystal, in partnership with Dagger (AOR), launched Crave TV for the “high” holy holiday, 4/20. The…
Single Post or Activation
finalist
The Naked Truth
Girls are in crisis. Their self-esteem is at an all-time low largely due to the proliferation of so…
Single Post or Activation
finalist
The Other Side
In 2021, in the face of Asian hate, Digitas teamed up with Ascend to launch a campaign that would s…

Nominees

Single Post or Activation
"Take the $500k"
Join in on the "Dinner with JAY-Z or $500k?" debate like only TIDAL could.
Single Post or Activation
#FaceOffChallenge
The objective was to promote the new song ‘Face Off’ by TechN9ne, featuring Joey Cool, King Iso and…
Single Post or Activation
DQ Designer on Break Meme
Single Post or Activation
DQ Designer on Break Viral Facebook Post
In partnership with DQ clients, the Barkley team's objective was to drive engagement and conversati…
Single Post or Activation
Going Viral: The Success of the 2010 Metrodome Roof Collapse Anniversary Video
The Metrodome Roof Collapse is a favorite conversation starter for Minnesotans. With the 10-year an…
Single Post or Activation
Grown-ish: Who Gets Married Campaign
Grown-ish follows Zoey Johnson as she heads to college and begins her hilarious journey to adulthoo…
Single Post or Activation
MGM Studios | How It Started → How It Ends
The breakout Sundance film, How It Ends, starring Zoe Lister-Jones, was set to release in the summe…
Single Post or Activation
Making the World of Soccer Stand Still
After a quiet summer, the schedule announcement is the first punch of excitement for a team/league.…
Single Post or Activation
Rick and Morty: An Interdimensional Social Experience
Listen up, brohs! If there were an award for putting the most effort into not giving a squanch, we’…
Single Post or Activation
The Oakley KATO Virtual Launch
Oakley approached Kamp Grizzly to create a first-of-its-kind product reveal moment that introduced …