THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 15th Annual Shorty Awards Community Management

This award honors a company or individual that exhibited exceptional community management that engaged the audience, and enhanced social presence and/or social following.

See previous winners and honorees here.

Winner

Community Management
winner
#BlueManGroup & The TikTok Community
Creative, obscure, perplexing, blue – these are the things that often pop up when one thinks of Blu…

Finalists

Community Management
finalist
gold honor
Laugh Track – Prime Video Comedy
The Set-Up: With Prime Video’s subscriber base and slate of Original programming growing, the servi…
Community Management
finalist
silver honor
Michelob Guy
When a picture of a man holding an ULTRA at a PGA event began to go viral, we quickly jumped into t…
Community Management
finalist
bronze honor
Yellowjackets Builds A Social Hit
Premiering Nov 2021, Yellowjackets is part survival epic, psychological horror story, and coming-of…
Community Management
finalist
AARP TikTok Channel
How do you enhance perceptions of your brand and establish a connection with a generation that has …
Community Management
finalist
Amazon Prime Video - Reactive
Pop culture trends and memes have a very short shelf life. Entertainment brands want to play within…
Community Management
finalist
Comedy Central TikTok Engagement Strategy
Comedy Central has always been a hub for comedy. As media evolves, we know that a key place to expa…
Community Management
finalist
Community Engagement
To make fans feel like the Avalanche are truly their team and to grow social platforms and followin…
Community Management
finalist
Dead Space Community Engagement
Dead Space was a long dormant franchise that had ended on a sour note for its fan base. The communi…
Community Management
finalist
Hilton For The Stay Social Engagements
In July 2022, Hilton launched a new global brand platform, "Hilton. For The Stay" which inspired th…
Community Management
finalist
JCPenney Lottery Giveaway
To capitalize on the buzz surrounding the unprecedented $2.04 billion Powerball jackpot in November…
Community Management
finalist
MTV
MTV Brand Social’s objective in 2022 was to hone in on our brand voice across our social platforms,…
Community Management
finalist
McDonald’s Community Management
In 2022 we made it our mission to find our fans where they were on the internet and engage with the…
Community Management
finalist
audience honor
Pixel Superfans Community
Google’s beloved Pixel phone helps millions of people express themselves and connect with their peo…
Community Management
finalist
Trojan Brand Condoms TikTok Made Me Comment and Buy It
As an emerging platform with a massive and growing audience, TikTok was the perfect place for Troja…

Nominees

Community Management
Levi's Love: Strengthening Community Management By Giving
"Love is a two way street" is a saying that can be applied to all relationships, especially between…
Community Management
Prime Video x The Wilds, Season 2: Welcome To The Grand Social Experiment
MOTIVATION: The Wilds was a buzz-worthy addition to Prime Video that audiences flocked to at the en…
Community Management
Women in Influencer Marketing Community
Women in Influencer Marketing (better known as WIIM) has made a huge impact on the influencer marke…