THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards Extended Reality

This award honors the effective and creative use of extended reality as a part of a social media or digital marketing campaign, project, or event. Eligible work includes augmented reality, virtual reality and mixed reality.

Winner

Extended Reality
winner
McEnroe vs. McEnroe
Consumers need to be reminded to enjoy the ride and understand that joy is essential to success and…

Finalists

Extended Reality
finalist
gold honor
Pokémon GO - Ultra Beast Arrival
In the summer of 2022, Pokémon GO players—or “Trainers”—noticed mysterious sightings of Pokémon thr…
Extended Reality
finalist
silver honor
Absolut.Land
At the close of 2021, sales for the overall liquor industry were booming. The vodka category, howev…
Extended Reality
finalist
silver honor
Sunshine Online
For 40 years, Camp Sunshine has provided a fun, safe, and empowering environment for kids with canc…
Extended Reality
finalist
bronze honor
Jeep Grill Scan
Jeep is more than its SUV’s. It’s a lifestyle. It’s about adventure, getting out there and living l…
Extended Reality
finalist
AT&T Presents Karol G Fan Experience
AT&T partnered with superstar Karol G to bring fans closer to the music and artist they love while …
Extended Reality
finalist
Bloomingdale’s 150th Anniversary AR Catalog
In honor of their 150th anniversary, Bloomingdales’ wanted to create an immersive experience to go …
Extended Reality
finalist
Defy - The World's First Digital Fashion Show
On the last day of London Fashion Week 2022, Doddz exhibited the UK’s first all Augmented Reality S…
Extended Reality
finalist
Gillette Stadium Takeover: How a Monday Night Football Stunt Scored a Mixed Reality Breakthrough
The world of men’s grooming is increasingly competitive and fast-moving, just like football. In ear…
Extended Reality
finalist
audience honor
Mastercard® Immersive Tour of the Miami Design District
Mastercard’s Priceless.com provides Mastercard cardholders exclusive access to unforgettable experi…
Extended Reality
finalist
Matra
Matra is a revered French automobile company dating back to 1945 that produced automotive racing an…
Extended Reality
finalist
Meta Open Arts: New Realities
Are we still willing to stand in quiet wonder before a work of art, taking time to explore its comp…
Extended Reality
finalist
Shakespeare Reversed
1 in 5 women have been passed over for a promotion in favor of a male colleague. With numerous stud…
Extended Reality
finalist
The Lag Ness Monster: A game about beating bad internet.
Verizon launched 5G Home Internet which offers blazing fast speeds, and no data caps or hidden fees…

Nominees

Extended Reality
Avengers 5G AR Snap Experience
Extended Reality
Coachella App
Extended Reality
Face the Pitch at Forbes 30 Under 30
The Forbes 30 Under 30 Summit is a yearly event that brings leaders, founders, and entrepreneurs to…
Extended Reality
Future Ready Festivals
Increase brand awareness for Meta, drive Reels considerations and seed the idea of what the future …
Extended Reality
Jurassic World: Dinotracker AR App
Trigger XR worked with Universal Pictures Home Entertainment and Niantic Inc. to create an engaging…
Extended Reality
PGA Jr. League Safari Par-Tee
Extended Reality
Post Malone's Twelve Carat Toothache: A VR Experience
Recognizing the enormous potential of innovative immersive experiences, Westbrook Media collaborate…
Extended Reality
The “Wings to Wallet” AR Experience: American Express & Delta
This past June, American Express and Delta partnered to unveil the first-ever credit card made from…