THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards Humor

This category honors a brand, organization, agency, news outlet or personality that used humor to effectively enhance its social media presence. Submissions may include intentionally comic social media campaigns as well as humorous responses to real-time news, competitors and customers on social media platforms.

See previous winners and honorees here.

Winner

Humor
winner
audience honor
Jazz Bath
After the debut of the 2022 State Farm NFL campaign, we noticed fans couldn’t get enough of Patrick…

Finalists

Humor
finalist
gold honor
Michelob Guy
When a picture of a man holding an ULTRA at a PGA event began to go viral, we quickly jumped into t…
Humor
finalist
silver honor
Grey Poupon 'Don't Worry Dijon'
The celebrity love triangle between Olivia Wilde, Jason Sudeikis and Harry Styles was a hot topic o…
Humor
finalist
bronze honor
Comedy Central
Our goal is to be the digital hub for comedy and comedy lovers, as well as a space for both establi…
Humor
finalist
BULLET TRAIN Momomon TikTok
Move over Brad Pitt. The real heartthrob hero of this train is Momomon. And it’s time we made her a…
Humor
finalist
Laugh Track – Prime Video Comedy
The Set-Up: With Prime Video’s subscriber base and slate of Original programming growing, the servi…
Humor
finalist
Legal Needs in Your Future
While ARAG is one of the largest providers of legal insurance – in 19 countries with 25 million peo…
Humor
finalist
Lenovo on TikTok: The Lenovskis Series
After a successful launch on TikTok, Lenovo’s Corporate Social Media Team brought in a creative age…
Humor
finalist
Minions: The Rise of Gru - "Roy Goes Viral: Minions Edition"
To help galvanize fans of all ages ahead of the long-awaited return of the Minions to the big scree…
Humor
finalist
Reese's "Instadropper"
The craveability of a Reese’s Peanut Butter Cup is undeniable. The mere thought of having to wait t…
Humor
finalist
Serial Killer Receipts
As an online accounting software provider, we recognise the importance of balancing the amazing wor…
Humor
finalist
Spotify x Football Season
With the biggest sporting event of the year on the horizon, we wanted to help Spotify become a part…
Humor
finalist
Undress Clothes
Fogo de Chão is the place to spice up relationships. But after dinner, discovery shouldn't end ther…
Humor
finalist
What the Hack with Adam Levin
What the Hack with Adam Levin is a weekly true cybercrime podcast featuring interviews with people …

Nominees

Humor
Adult Swimming
Adult Swim has built an enduring bond with loyal fans grounded in a shared sensibility - the world …
Humor
Tango Berry Peachy
Tango was launching a new soft drink flavour: Berry Peachy. They wanted to raise awareness of th…