THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 15th Annual Shorty Awards TikTok Partnership

This award honors the effective and creative integration of an influencer, celebrity or ambassador into a social media or digital marketing campaign optimized for TikTok.

See previous winners and honorees here.

Winner

TikTok Partnership
winner
Thirst Trap feat. Martha Stewart
Clé de Peau Beauté, a premium beauty brand, set out to expand their devout following and introduce …

Finalists

TikTok Partnership
finalist
gold honor
Chipotle Mexican Grill x Corn Kid
This summer, an interview with a 7-year old named Tariq describing his favorite food, corn, went vi…
TikTok Partnership
finalist
silver honor
audience honor
Jake Gets Social
State Farm set out to reach its next generation of consumers on TikTok. Highlighting Jake from Stat…
TikTok Partnership
finalist
bronze honor
Connecting American Express’ Small Business Saturday with the Next Generation of Shoppers on TikTok
American Express created the #ShopSmall Accelerator in partnership with TikTok to build on its lega…
TikTok Partnership
finalist
#TheTeammates: Your Career Besties
LinkedIn, the world’s largest professional network, wanted to shift the perception that it wasn't a…
TikTok Partnership
finalist
A Day Without
It’s a rare thing to think about the magic behind connectivity: The fact that we can call someone w…
TikTok Partnership
finalist
Ally Tip Off
We saw an opportunity to tap into a cultural moment (March Madness), in a unique and disruptive way…
TikTok Partnership
finalist
Story Behind the Edit
Photoshop Express, Adobe’s photo-editing mobile app, challenged us with creating an influencer camp…
TikTok Partnership
finalist
The Festive Remix
Costa Coffee and AnalogFolk are on a mission to attract the next generation of coffee drinkers thro…
TikTok Partnership
finalist
Toby the Vegetarian Vampire
Task: Help Heinz generate buzz and engagement for year three of Heinz Tomato Blood - an LTO bottle …
TikTok Partnership
finalist
Welcome to Chippendales AR Filter
TikTok Partnership
finalist
e.l.f. Runs on Dunkin'
e.l.f. and Dunkin’ are known for disruption in their respective categories so it made sense that th…
TikTok Partnership
finalist
eos: Shaving Skincare for Anyone & Anywhere
eos was coming off an incredibly successful year in 2021. The goal of presenting a more relatable a…

Nominees

TikTok Partnership
94th Oscars x TikTok Partnership
The Academy of Motion Picture Arts and Sciences and TikTok, partnered to create a variety of conten…
TikTok Partnership
DiGiorno Made Us Do It
Did you know that Americans eat nearly 350 slices of pizza per second? And, 90% purchase pizza from…
TikTok Partnership
IONIQ 5 “Evolves” EV
The automotive industry is being redefined - new EVs launch every year and OEMs are actively trying…
TikTok Partnership
New Flavors & A #SplashSummerVibe
To raise awareness with its consumer target on a platform that was previously successful for the br…
TikTok Partnership
TikTok - Make Every Moment Pop!
Kernel Season’s® Brand of popcorn seasoning was looking to spice things up for popcorn consumers. T…
TikTok Partnership
e.l.f. Cosmetics: "It's an e.l.f.ing Glow Storm"
With Holiday 2022 on the brink, SHADOW set out to create a 360° digital-first campaign that would c…