THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 15th Annual Shorty Awards Instagram

This category honors the most effective and creative use of Instagram in a marketing campaign. Describe how you best used the platform's native tools to enhance a message, build community and meet objectives.

See previous winners and honorees here.

Winner

Instagram
winner
Michelob Guy
When a picture of a man holding an ULTRA at a PGA event began to go viral, we quickly jumped into t…

Finalists

Instagram
finalist
gold honor
WHERE THE CRAWDADS SING - A Swift Reveal
“Secrets are buried within the marsh.” We needed to stoke intrigue for the upcoming theatrical rele…
Instagram
finalist
silver honor
Harry Styles Love On Tour x MSG Social Campaign
MSG Entertainment ran a month-long social campaign throughout Harry Styles' 15-night run at The Gar…
Instagram
finalist
bronze honor
Friends of Topo
The Topo Chico brand was built in the field, case-by-case. To achieve their cult status in their in…
Instagram
finalist
Chewy Games Social
HARIBO is the world's leading manufacturer of gummi products and original inventor of the gummi bea…
Instagram
finalist
Logitech’s International Wellbeing Week 2022
With many people working from home or operating in a hybrid-work model, Logitech wanted to come tog…
Instagram
finalist
The Museum of Recent History
Coming out of the pandemic, Northwestern Mutual saw Americans collectively experiencing a “Great Re…
Instagram
finalist
The School for Good and Evil - Social Campaign
Netflix came to us with a magical opportunity: launch the campaign for their blockbuster level comi…
Instagram
finalist
audience honor
The Waiting Game – The World’s Most Boring Game
Life is full of boring moments: long lines, traffic, call queues. So, we made boring fun. Introduci…
Instagram
finalist
Topo Premieres
The Topo Chico brand was built in the field, case-by-case, bottle-by-bottle. To achieve their cult …
Instagram
finalist
US Open Instagram
The objective was to use the recent features of Instagram [all individual videos publishing as Reel…

Nominees

Instagram
Ball Aluminum Cup "Make a Statement" Campaign
Billions of single-use plastic cups wind up in landfills each year. To combat this environmental ca…
Instagram
Instagram for Business
Businesses see Instagram as a business growth driver and as a must-have in their marketing plan, bu…
Instagram
Yellowstone Instagram
Our objectives are to share engaging, platform-specific content that allows our fans to deepen thei…