THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 16th Annual Shorty Awards Brand Voice

This award honors the development of a distinct personality that effectively established the unique identity of a company or individual's social presence and/or garnered significant attention or following from an audience.

See previous winners and honorees here.

Winner

Brand Voice
winner
audience honor
Jake Social
Since 2020, when State Farm reinvented Jake from State Farm, he’s been embraced online as a top con…

Finalists

Brand Voice
finalist
gold honor
Yes Peacocks Make Sound
When you’re one of a handful of streaming services, it’s hard enough to stand out among the competi…
Brand Voice
finalist
silver honor
Blue Man Group's Brand Voice Without Words
In a landscape dominated by text, vlogs, and voiceovers, the challenge of captivating an audience w…
Brand Voice
finalist
#BestPhonesForever
Despite Google being a household name, Pixel is still a challenger brand in the mobile phone catego…
Brand Voice
finalist
AARP on TikTok
How do you enhance perceptions of your brand and establish a connection with a generation that has …
Brand Voice
finalist
International Delight - TikTok
International Delight’s loyal fanbase loves our flavors and the over-the-top personality they see o…
Brand Voice
finalist
Pixar Social Media's Brand Voice
Pixar Social Media fosters a global community of fans, animators, creatives, film lovers, and more …

Nominees

Brand Voice
Bobbie Instagram: @Bobbie
  Since launching in 2021, Bobbie has been dedicated to evolving society to change the way we th…
Brand Voice
Giving a Voice to the Cleft Community
Smile Train is proud to be a global organization, with locally managed programs in more than 75 cou…
Brand Voice
MTV Brand Social
Every year, MTV Brand Social’s objective is to continue to shape our brand voice across social plat…
Brand Voice
Outta Puff Daddys
We are the Outta Puff Daddys...an amateur, over 40s, male only dance crew from Brighton, UK. We mee…
Brand Voice
Overtime is the Voice of Next Generation Fans
Overtime creates, curates, and distributes 100+ pieces of content daily, tailored to our Gen Z and …
Brand Voice
TITANÍQUE'S BRAND VOICE MAKES A SPLASH ON SOCIAL
To cultivate a zany, playful, and inclusive online community, we needed to craft an authentic and c…