THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 16th Annual Shorty Awards Meme, GIF, & Emojis

This award honors GIF(s), meme(s), emoji(s) and/or sticker(s) that creatively established a social presence and/or garnered significant attention or following from an audience.

See previous winners and honorees from meme & gifs here.

See previous winners and honorees from emojis here.

Winner

Meme, GIF, & Emojis
winner
Paramount - Teenage Mutant Ninja Turtles: 'I Like Turtles'
‘Teenage Mutant Ninja Turtles: Mutant Mayhem’ is a modern update of a classic story, and Paramount …

Finalists

Meme, GIF, & Emojis
finalist
gold honor
The Unhinged Story of Totino's Instagram Success With Gen-Z
Totino’s is an innovator brand, originating the category of rolled, hot snacks that revolutionized …
Meme, GIF, & Emojis
finalist
silver honor
audience honor
The Cheesecake Factory x Travis Kelce: Fashion Icons
The Cheesecake Factory intercepted the NFL playoffs conversation by noticing the striking resemblan…
Meme, GIF, & Emojis
finalist
bronze honor
Howling Success - Wolf Pack In-Game Reward Activation
Before the launch of Diablo IV, the latest entry in the highly revered gaming franchise, our team w…
Meme, GIF, & Emojis
finalist
HBO Max Pop: Promoting Streaming Through Meme-ing
Max (formerly HBO Max) was looking to create a deeper connection between Gen Z and young Millennial…
Meme, GIF, & Emojis
finalist
Zack & Cody Reservation Reminder
"The Suite Life on Deck" continued the story of Zack and Cody, transplanting the identical twins fr…

Nominees

Meme, GIF, & Emojis
"Governor Barbie"
The "Governor Barbie" campaign, launched by Governor Gretchen Whitmer, was more than just an innova…
Meme, GIF, & Emojis
Dr Pepper, Use of Memes for Social
Dr Pepper, the oldest major soft drink in America, has been a one-of-a-kind brand since its incepti…
Meme, GIF, & Emojis
George Russell x Marriott Bonvoy GIFs
Several years into their partnership with the championship-winning Mercedes-AMG PETRONAS Formula 1 …
Meme, GIF, & Emojis
Jeopardy! - "Full House" GIF
So much of what we do on Jeopardy!'s social channels is devoted to bringing the notable and/or humo…
Meme, GIF, & Emojis
Jeopardy! - "Success" Meme
So much of what we do on Jeopardy!'s social channels is devoted to bringing the notable and/or humo…
Meme, GIF, & Emojis
Minion Tots & Seemingly Ranch
Engaging our fandom with social media is the way we leverage our bold and irreverent brand personal…
Meme, GIF, & Emojis
RuPaul’s Drag Race Season Social Presence
In an effort to lead the conversation around RuPaul's Drag Race, we seek to create memes that we kn…
Meme, GIF, & Emojis
Show Them How You Really Feel
For the 2023 holiday season, we crafted a campaign to promote giving the gift of Scratch (Scratch-O…