THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 16th Annual Shorty Awards Real Time Response

This category honors the use of social media or digital by a brand, agency, news outlet, or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brands in real-time.

See previous winners and honorees here.

Winner

Real Time Response
winner
The Car That Set Stanley on Fire
How does a century-old brand stay relevant when social moves fast? Let’s talk about “how it started…

Finalists

Real Time Response
finalist
gold honor
#FindTheKetchupBoatGuy
Background When Heinz heard about Elvis Francois-- the sailor who survived 24 days at sea on a b…
Real Time Response
finalist
silver honor
Donna's Purse Snacks
KIND first partnered with Donna Kelce, America’s #1 Football Mom, around the 2023 Super Bowl. For t…
Real Time Response
finalist
bronze honor
eos Lotion Lock
eos launched into its newest category - body moisturizer - at a challenging time to introduce a new…
Real Time Response
finalist
#SaveBaconHairs
The #SaveBaconHairs campaign was a reactive reaction to a moment in gaming culture which we identif…
Real Time Response
finalist
Crocs-Sized Rats
The Crocs brand is a fan favorite across the globe—tapping into niche interests and maintaining a f…
Real Time Response
finalist
Hot Dogs Are Not A Contest
In 2023, Heinz launched its first-ever global platform: Heinz inspires irrational love. The platfor…
Real Time Response
finalist
How Fruit Roll-Ups’ TikTok Strategy Helped A Viral Trend Happen With The Brand, Not To The Brand
In 2023, General Mills fruit snack brands were the undisputed category leader at more than 50% shar…
Real Time Response
finalist
Jake and The Kelces
Insurance isn’t often the most exciting topic. So, when an opportunity arises to capitalize on a cu…
Real Time Response
finalist
Nationwide x Zaya Jingle Challenge
The Nationwide jingle has been a cultural mainstay since 1964. These seven notes have been a part o…
Real Time Response
finalist
Taco Bear
A family in Florida ordered Taco Bell delivery, and minutes after it was placed on their porch, a b…
Real Time Response
finalist
audience honor
The Cheesecake Factory x Travis Kelce: Fashion Icons
The Cheesecake Factory intercepted the NFL playoffs conversation by noticing the striking resemblan…
Real Time Response
finalist
The Impossible NIL Deal
Brands never know when an opportunity may present itself. That couldn’t have been more true for Sun…

Nominees

Real Time Response
ACLU x RuPaul's Drag Defense Fund & Response
The freedom to express ourselves and our gender identity in creative ways fuels artistry and drives…
Real Time Response
Azerothian Meme Madness
One of the most important advantages of social media as a marketing tool is the ability to interact…
Real Time Response
Coca-Cola Y3000 Creations x Jonas Brothers
For decades, Coca-Cola has been synonymous with “real” – its brand philosophy rooted in the insight…
Real Time Response
Felix Cat Insurance - Cat of the Year
Only 1% of cats are insured in the U.S., showing a massive market opportunity and need for educatio…
Real Time Response
GOMO's Tiktok FYP Hijack
GOMO, a local MVNO brand, aimed to make a grand entrance on TikTok, setting its sights on dethronin…
Real Time Response
Geico | Summer of Soccer
With three major events coinciding—FIFA Women's World Cup (FWWC), Wrexham's US tour, and the 2023 L…
Real Time Response
KFC | SatoSugu
For KFC social, understanding the audience and how you can speak to them and their interests is key…
Real Time Response
LAY’S Welcomes The GOAT (Messi) with Goats
PepsiCo’s goal is to establish itself as an essential element of the North American soccer viewing …
Real Time Response
LG Advantage
Most washing machines look the same, and have similar features—making it difficult for consumers to…
Real Time Response
Real-Time Social Opportunities
The economy has surged into a daily trending topic on social media. Across the news cycle, alarming…
Real Time Response
Redefining Luxury: The Debut of Fontainebleau Las Vegas
Fontainebleau Las Vegas, poised for a high-profile launch, aimed to make a memorable impact with it…
Real Time Response
Samsung Home Entertainment’s “Martharita” Moment
What do you get when you combine Martha Stewart, a talking measuring cup, and a viral TikTok post? …
Real Time Response
Scream VI - Ghostface Haunts the MET Gala
In Scream VI, Ghostface arrives in NYC for the first time in franchise history. But to make fran…
Real Time Response
Visit Montana Yellowstone National Park Flood Response
Objective: In June 2022, catastrophic flooding damaged Yellowstone National Park’s (YNP) iconic …
Real Time Response
Vital Farms Put An Egg on It Campaign
Vital Farms wanted to amplify awareness of their premium egg products through high audience reach. …
Real Time Response
Welcome Back to the Commute
The sub-compact SUV segment is a common entry point for drivers under 35, but Hyundai has been unde…
Real Time Response
When Oatly Took Down The Moo-fia
In early 2024, actor / creator @andrea_valls had social media in stitches with her viral video: Cow…