THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice Branded Content Branded Series Documentary Short Email & Newsletter Feature Film Images Interactive Experiences Long Form Video Micro-site or Blog Podcast Research Reports Short Form Video Vertical Video NEW! Video Series

Cause

Animal Rights & Welfare Arts & Culture Civic Engagement NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes Poverty Relief Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership Corporate-Community Influencer, Creator & Celebrity Non-profit Partnership Other Partnerships

Platforms & Technology

Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Employee Engagement NEW! Event & Experiential Guerrilla Marketing Integration with Traditional Media Paid Media PSA Single Post Storytelling Use of Viral Content User Generated Content

From the 17th Annual Shorty Awards Brand Voice

This category honors the development of a distinct personality that successfully shaped the unique identity for a company or individual on social media and/or captured significant attention or following.

See previous winners and honorees here.

Winner

Brand Voice
winner
audience honor
YouTube
In 2024, YouTube set out to redefine what it means to have a distinctive brand voice on social medi…

Finalists

Brand Voice
finalist
gold honor
Overtime is the Voice of Next Generation Sports Fans
Overtime creates, curates, and distributes 150+ pieces of content weekly, tailored to our Gen Alpha…
Brand Voice
finalist
silver honor
SSENSE Kidswear Spelling Bee Campaign
To bring awareness to the SSENSE kidswear department that initially launched in 2021, SSENSE concei…
Brand Voice
finalist
bronze honor
Chime - Social
People dislike traditional banks. And for good reason. They’ve historically taken advantage of ever…
Brand Voice
finalist
GREY GOOSE® Tailored Toasts
When AI was beginning to make waves and then dominate the global conversation, GREY GOOSE® sought t…
Brand Voice
finalist
Pixar Social Media
Pixar Social cultivates a global community of fans, animators, creatives, film enthusiasts, and mor…
Brand Voice
finalist
Rallying Creamer Nation on TikTok
There are people who like creamer in their coffee… and others who like coffee in their creamer. In …
Brand Voice
finalist
Smile Train Stories
2024 was a historic year for Smile Train. We celebrated our 25th anniversary and sponsored our 2 mi…

Nominees

Brand Voice
Banking That Cares About What You Care About
The big idea behind crafting a brand persona for Bethpage was simple: make banking education not ju…
Brand Voice
Freeform Instagram Account
Freeform’s Instagram account embodies adaptability and perpetual evolution to reach its target aspi…
Brand Voice
McLaren Racing (Arrow McLaren)
Arrow McLaren joined the NTT INDYCAR SERIES in 2020. Since then, the social and digital media team …
Brand Voice
Netflix Family: For Parents by Parents
Netflix Family is a social media community built for parents, by parents. With a mix of self-deprec…
Brand Voice
Ping Things
We set out to improve perceptions of Virgin Media. To let people know that Virgin Media offers “the…