THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Earned Media

Earned media is any material written that hasn't been paid for or created. Sometimes referred to as "free media," examples are a tweet, an article online or a mention in a celebrity TikTok. This category honors the most creative and effective harnessing of earned media.

See previous winners and honorees here.

Finalists

Earned Media
finalist
Bupa Picture of Health
Bupa is known to many worldwide as a health insurer, and the insurance sector is often homogenised …
Earned Media
finalist
Coty #BEACOVERGIRL Contest
COVERGIRL is a legacy American cosmetics brand, known for its wide range of beauty products and aff…
Earned Media
finalist
Disney+ Blockbuster Offer: Claw Machine Mailer
To drive scaled awareness for Disney+ and its September Blockbuster Offer, we focused on building a…
Earned Media
finalist
Dunkin' Spider Donut Social Takeover
For Halloween 2024, Dunkin' had an ambitious goal of making this Halloween their best-selling year …
Earned Media
finalist
Hello Sunshine Shine Away Experiential Event
Hello Sunshine’s mission is to broaden perspectives, build community and empower women by providing…
Earned Media
finalist
Mac AND Cheese
EXECUTIVE SUMMARY  In July 2024, California Pizza Kitchen (CPK) turned a potential PR disaster i…
Earned Media
finalist
Scout Lab for Oova
Oova, a leader in at-home hormone health monitoring, partnered with Scout Lab to establish itself a…
Earned Media
finalist
Tea Break with Lindsay Lohan
In a world where 'hustle culture' reigns supreme and needing a break is seen as weak, Millennial wo…
Earned Media
finalist
Werther's Original Pocket Jeans
Werther's Original was a brand in need of some cultural notoriety to finally break through the earn…
Earned Media
finalist
White Dudes for Harris
White Dudes for Harris, inspired by the success of other volunteer-led calls for Kamala Harris—such…
Earned Media
finalist
Will Levis No.8
Mayonnaise is a condiment that a lot of people love to hate. In fact, in a recent Harris Poll, 15% …

Nominees

Earned Media
Hello Kitty’s 50th Anniversary
The world’s most supercute global icon, Hello Kitty, celebrated her 50th anniversary, and what bett…
Earned Media
The Pop Out
The objective was to prolongue and further celebrate the excitement of the Pop Out - a culmination …
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