THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

On a Shoestring

This category honors the most creative and effective social and/or digital marketing campaign accomplished with extremely limited funds. Please make sure to include the total budget as part of your entry.

See previous winners and honorees here.

Finalists

On a Shoestring
finalist
Davante Sells His Dream Home
For years, Taco Bell has fostered a relationship with one of the most disruptive players in the NFL…
On a Shoestring
finalist
Dunkin' Spider Donut Social Takeover
For Halloween 2024, Dunkin' had an ambitious goal of making this Halloween their best-selling year …
On a Shoestring
finalist
FOUR SEASONS BABY
Four Seasons has been synonymous with luxury for over 60 years. But in a market where travel disrup…
On a Shoestring
finalist
Fantahenge
With a sea of orange sodas to choose from, Fanta aims to stand out and be the top-of-mind choice fo…
On a Shoestring
finalist
The RAGÚthon Carrot Cake
It all started when an ambitious Twitch streamer ordered an old RAGÚ recipe tin online, filled with…
On a Shoestring
finalist
White Dudes for Harris
White Dudes for Harris, inspired by the success of other volunteer-led calls for Kamala Harris—such…
On a Shoestring
finalist
mio Streaming Energy
Our objective was to tell gamers that mio will keep them hydrated and energized for long gaming ses…

Nominees

On a Shoestring
Clearly a Comeback
How we helped a beloved 90’s brand make millions of new friends. Clearly Canadian, the OG of Spa…
On a Shoestring
NYFW at Hudson Yards
Since its inception, Hudson Yards has become the cultural center of Manhattan’s New West Side–not o…
On a Shoestring
Transportation for the People
In a region synonymous with car culture and freeways, public transit is often thought of as an unde…
On a Shoestring
Worldwide Toast to Kentucky Bourbon Livestream
The Kentucky Bourbon Trail® (KBT®), a global destination that features a wealth of experiences at K…
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