THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 17th Annual Shorty Awards On a Shoestring

This category honors the most creative and effective social and/or digital marketing campaign accomplished with extremely limited funds. Please make sure to include the total budget as part of your entry.

See previous winners and honorees here.

Finalists

On a Shoestring
finalist
Dunkin' Spider Donut Social Takeover
For Halloween 2024, Dunkin' had an ambitious goal of making this Halloween their best-selling year …
On a Shoestring
finalist
FOUR SEASONS BABY
Four Seasons has been synonymous with luxury for over 60 years. But in a market where travel disrup…
On a Shoestring
finalist
Davante Sells His Dream Home
For years, Taco Bell has fostered a relationship with one of the most disruptive players in the NFL…
On a Shoestring
finalist
Fantahenge
With a sea of orange sodas to choose from, Fanta aims to stand out and be the top-of-mind choice fo…
On a Shoestring
finalist
The RAGÚthon Carrot Cake
It all started when an ambitious Twitch streamer ordered an old RAGÚ recipe tin online, filled with…
On a Shoestring
finalist
White Dudes for Harris
White Dudes for Harris, inspired by the success of other volunteer-led calls for Kamala Harris—such…
On a Shoestring
finalist
mio Streaming Energy
Our objective was to tell gamers that mio will keep them hydrated and energized for long gaming ses…

Nominees

On a Shoestring
Clearly a Comeback
How we helped a beloved 90’s brand make millions of new friends. Clearly Canadian, the OG of Spa…
On a Shoestring
NYFW at Hudson Yards
Since its inception, Hudson Yards has become the cultural center of Manhattan’s New West Side–not o…
On a Shoestring
Transportation for the People
In a region synonymous with car culture and freeways, public transit is often thought of as an unde…
On a Shoestring
Worldwide Toast to Kentucky Bourbon Livestream
The Kentucky Bourbon Trail® (KBT®), a global destination that features a wealth of experiences at K…