THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 17th Annual Shorty Awards Wine, Beer & Spirits

This category honors the most effective and creative use of social/digital by a wine, beer or spirits brand. Objectives may include (but are not limited to) the launch of a new beverage, targeting new customer audiences or working to increase brand affinity.

See previous winners and honorees here.

Finalists

Wine, Beer & Spirits
finalist
21Seeds “Serving Summer” Campaign
21Seeds Tequila launched the “Serving Summer” campaign, a nostalgic and innovative marketing initia…
Wine, Beer & Spirits
finalist
Corona Sunbrew: Let Flavor Shine
Corona is one of the world’s most iconic beers, practically synonymous with beaches, lime, and rela…
Wine, Beer & Spirits
finalist
818 Tequila College Tour
In 2024, Gen Z and Millennial  consumers have never been more specific with their tastes and what t…
Wine, Beer & Spirits
finalist
Actor Chris Meloni Spotlights the Superiority of Connecticut Bourbon & Gin for Mine Hill Distillery
The driving idea behind this campaign was to reintroduce Mine Hill’s premium craft spirits to a nat…
Wine, Beer & Spirits
finalist
Cosmos, Culture & Coachella: Absolut's Next-Level Festival Experience
For its 11th year as the Official Vodka of Coachella, Absolut set out to do more than just show up—…
Wine, Beer & Spirits
finalist
Home for a Claw
White Claw is the largest hard seltzer brand with the global platform “Grab Life by the Claw” It’s …
Wine, Beer & Spirits
finalist
Old Mout: Moutopia Unbottled
Old Mout Cider is a British-flavoured cider celebrated for its delicious natural fruit flavours and…

Nominees

Wine, Beer & Spirits
PATRÓN CRISTALINO: A Shimmering Launch
With the demand for premium tequila at an all time high, PATRÓN Tequila set out to disrupt the tequ…