THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 8th Annual Shorty Awards Most Creative use of Technology

This award honors the most innovative integration of technology in a marketing campaign. Examples of technology integrations may include use of public APIs, facial recognition, data manipulation and augmented reality.

See previous winners and honorees here.

Winner

Creative use of Technology
winner
Netflix socks
Netflix fans' devotion to their favorite shows leads to comical "first-world problems" and elaborat…

Finalists

Creative use of Technology
finalist
gold honor
Rickstaverse
In Rick and Morty, the title characters travel into new worlds each episode through portals that tr…
Creative use of Technology
finalist
silver honor
Lucy The Robot
BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market w…
Creative use of Technology
finalist
100 Dancing Robots Come to Life (ft. Jordyn Jones)
There's no rule that says learning shouldn't be fun, or that playing can't be valuable. If there is…
Creative use of Technology
finalist
American Greetings ThankList
American Greetings, a 100+ year old company rooted in meaningful connections, had overtaken Hallmar…
Creative use of Technology
finalist
Nicebot
Cyberbullying is more prevalent today than ever before. In fact, something mean, cruel or hurtful …
Creative use of Technology
finalist
Play the Guggenheim
If you could play the Guggenheim... What song would you play?
Creative use of Technology
finalist
Project Katrina
TakePart covered the 10-year anniversary of Hurricane Katrina with a focus on the resilience of New…
Creative use of Technology
finalist
Spotify Found Them First
Spotify wanted to reward top streamers, who were the reason a lot of artists like Hozier and Lorde…
Creative use of Technology
finalist
Spotify Singles
We created a series of experiments we called "Spotify Singles." Each Single took a cultural insight…
Creative use of Technology
finalist
UMOOD
Our brief was to raise awareness of UNIQLO in Australia (the brand had only recently entered the Au…
Creative use of Technology
finalist
Uber Safe
Drunk driving continues to be a major issue across the world. This is especially true at night, whe…

Nominees

Creative use of Technology
Après Ski Shazam Promotion
Luxury hits its peak as Bravo jet sets to Whistler, British Columbia in the new docu-series "Après …
Creative use of Technology
Ask Pharma
Every year, over a million children die of pneumonia and other respiratorydiseases around the world…
Creative use of Technology
Clorox: For When Things Go Viral
The speed of Internet celebrity is amazing—two million views stack up faster than tissues on your n…
Creative use of Technology
Plotagon - Animate Yourself
Plotagon was created to make it possible for anyone to create an animated movie, with no knowledge …
Creative use of Technology
Shadowhunters Join the Hunt Augmented Reality Experience
To launch our new Freeform original series, Shadowhunters, we had to find a compelling way to engag…
Creative use of Technology
Shazam the Mob Wives
"Mob Wives" is a docu-soap series following the lives of a group of women at a crossroads, struggli…
Creative use of Technology
Slot Car Holiday Heats
Acura asked us to activate their "Oh What Fun It Is To Drive" Winter Sales Event by reinventing a h…
Creative use of Technology
Spotify Taste Rewind
With hundreds of millions of streams every day on Spotify, the vast majority are the latest hits a…
Creative use of Technology
Stitchers - Hack the Case
To launch our new series, Stitchers, we had to find a creative way to explain the unique premise of…
Creative use of Technology
Virtually Porsche
Porsche Cars North America built a Porsche Experience Center (PEC) in Atlanta to provide an immersi…