THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 9th Annual Shorty Awards Best Influencer and Celebrity Multi-Platform Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a social media marketing campaign. Integrations may include takeovers, partnerships, or sponsorships, among others.

See previous winners and honorees here.

Winner

Multi-Platform Campaign
winner
Ryan Reynolds IS Deadpool
Deadpool electrified a genre, shocked Hollywood, and broke box office, Digital and Blu-ray/DVD reco…

Finalists

Multi-Platform Campaign
finalist
gold honor
audience honor
23 Ways
After waking up and logging into Facebook to uncover the horrific shooting of Philando Castile, Mic…
Multi-Platform Campaign
finalist
silver honor
The Big Thank You
Dunkin' Donuts has a long history of professional sports sponsorships, partnering with teams like t…
Multi-Platform Campaign
finalist
bronze honor
2016 MTV EMA
Every year, the MTV EMA is the world's biggest night in music and our 2016 social talent campaign s…
Multi-Platform Campaign
finalist
Central Intelligence - Lie Detector Test
Warner Brothers and Viacom Velocity teamed up to celebrate one of the biggest comedies of the summ…
Multi-Platform Campaign
finalist
NYFW Catwalk to Sidewalk Multiplatform Campaign
Capturing the energy of NYC and looks inspired by the runway, Maybelline's Catwalk to Sidewalk mult…

Nominees

Multi-Platform Campaign
Game Day Delivered (with a little help from Golden Tate)
In celebration of the biggest launch in Shipt history plus a new partnership with Meijer, a well-lo…
Multi-Platform Campaign
2016 Chegg Music 101
Chegg, the leading students-first connected learning platform, makes higher education more affordab…
Multi-Platform Campaign
2016 H1Z1 Invitational & Road to TwitchCon
H1Z1 is a single-elimination, massive online shooter that pits players against each other in an all…
Multi-Platform Campaign
A Star-Studded Affair: The Dogfluencer Steak Dinner
How do you market a dog bed? There are thousands of them already on shelves. Not to mention, it's a…
Multi-Platform Campaign
BANK OF AMERICA CASH REWARDS CREDIT CARD – ERIN AND BEN NAPIER
Bank of America customers can make everyday spending more rewarding with the BankAmericard Cash Rew…
Multi-Platform Campaign
CSR2: Ultimate Racing Challenge
A global phenomenon, CSR is one of the top, racing mobile games on the market with over 190 million…
Multi-Platform Campaign
Carnival Vista Cruise with Eh-Bee Family
Partner with the Eh Bee Family to showcase the on-ship and off-ship offerings of Carnival Vista, in…
Multi-Platform Campaign
Celebrity Cruises - #DestinationDemi Concert Experience
Celebrity Cruises strives to create one of a kind, best in class experiences for guests. In 2016 Ce…
Multi-Platform Campaign
Creating Consumer Relevancy with #MyWalgreensApp
The #MyWalgreensApp campaign was charged with communicating that the award-winning Walgreens mobile…
Multi-Platform Campaign
Desafios - Chá Digitau
Itaú Bank, the largest privately-held financial institution in Latin America, has traditionally bee…
Multi-Platform Campaign
DreamWorks Animation - Trolls Digital Marketing
Our team at DreamWorks Animation introduced the world of the Trolls to a brand-new audience using a…
Multi-Platform Campaign
Grav3yardgirl x tarte Collection
tarte cosmetics partnered with larger-than-life personality, Bunny Meyer, or 'grav3yardgirl' as she…
Multi-Platform Campaign
Hairspray Live! Influencer Spectacle
NBC Entertainment Marketing tasked Digital Media Management with creating a social influencer campa…
Multi-Platform Campaign
London Has Fallen Influencer Activation
To maximize buzz and awareness around the theatrical release of London Has Fallen among thrill-seek…
Multi-Platform Campaign
M&M’S 2016 Flavor Vote
For 75 years, M&M'S has been the People's Chocolate, and for the first time in its history, the bra…
Multi-Platform Campaign
Macy's Holiday Shorts
American Rag, a fashion brand for millennials available exclusively at Macy's, wanted to drive awar…
Multi-Platform Campaign
Major Keys
Since Get Schooled was founded in 2010, it has been part of a broader coalition that has helped to…
Multi-Platform Campaign
Reddi-wip Share The Joy
Reddi-wip's goal was to become more top-of-mind for consumers, increase usage occasions by connecti…
Multi-Platform Campaign
SquareTrade Labs Surf Tests the iPhone 7
Our iPhone surf video featuring Kai Lenny, embodies SquareTrade's creative spin on testing device d…
Multi-Platform Campaign
The Deleted: 8 Days of The Deleted
Our goal was to eventize launch and build awareness around Fullscreen's original series, The Delete…
Multi-Platform Campaign
The We Know Game Show Ep. 1 ft. DJ Khaled & Billi / Episode 2 ft. Antonio Brown, DJ Khaled, Guest
Our objective was to create an integrated campaign that differentiated Champs Sports from their com…
Multi-Platform Campaign
Viralocity
Comedy Central's VIRALOCITY is a custom short-form franchise created by our team to comment on the …
Multi-Platform Campaign
essence cosmetics: a genuine approach to influencer marketing
Wondersauce was tasked with making one of Europe's top value cosmetics brands a success in North Am…