THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 9th Annual Shorty Awards Best Integrated Campaign

This award honors the campaign most effectively integrating across social and traditional media channels. Entry should describe how content was modified and enhanced for each platform, worked together to create a unifying message and succeeded in meeting its goals.

For campaigns spanning multiple digital and social platforms, see Best Multi-Platform Campaign.

See previous winners and honorees here.

Winner

Integrated Campaign
winner
HBO’s Westworld Season 1 - Integrated Campaign
"Live without limits" is the tagline for Westworld, a theme park where the line between human and a…

Finalists

Integrated Campaign
finalist
#StopThisMovie - Genocide in Burundi
On the 15th of November 2016, the FIDH (International Federation of Human Rights) launched #StopThi…
Integrated Campaign
finalist
audience honor
Deadpool Gets All the Likes
The film may have a kick-ass story, a bad-ass hero, and enough ass-accentuating spandex to make mov…
Integrated Campaign
finalist
Ek Kadam Unnati Ki Aur
The youth (aged 15 - 35 years) in non-urban cities of India (tier3, 4) are a part of a fast changin…
Integrated Campaign
finalist
Hometown Hero
The objective was to strengthen awareness of our brand ambassador, Kevin Durant, as a Champion of D…
Integrated Campaign
finalist
Mystery Solved
In the summer of 2016, Nest aimed to develop a campaign that generated awareness and interest in th…

Nominees

Integrated Campaign
JBL x NBA  – The NBA Draft #JBLDraftSuit.
JBL is the Official Sound of the NBA and typically signs a few of the key Draft players to be a par…
Integrated Campaign
Planet Fitness – New Year’s Eve Cross-Channel Integration
The goal of New Year's Eve at Planet Fitness is simple: own the Super Bowl for the fitness category…
Integrated Campaign
#CATmageddon
Most people don't spend a lot of time thinking about tobacco or its consequences, so truth is const…
Integrated Campaign
#FlyTheW: Chicago Cubs are World Series Champions!
The Chicago Cubs are a franchise steeped in tradition. The famous Wrigley Field Marquee welcoming m…
Integrated Campaign
#MLBmemorybank
Social media users don't tend to be kind to banks. Or large corporations. Or large corporations th…
Integrated Campaign
#truTVisAThing Brand Awareness campaign
Every March, sports fans search for one of 4 networks carrying NCAA Men's Basketball first round to…
Integrated Campaign
2016 MTV EMA
Every year, the MTV EMA is the world's biggest night in music, and each year, our audience consume…
Integrated Campaign
AT&T Hello Lab: A Year Long Bi-Directional Branded Content Program
In 2016, multiple studies showed that young consumers were seeking out brands that they saw as "new…
Integrated Campaign
AT&T and LOGO's Aspen Gay Ski Week 2016
LOGO was tasked with bringing AT&T's "keeping people connected/mobilizing your world" thematic to l…
Integrated Campaign
Ally Lucky Penny
At the outset of 2016, Ally was an online bank known well as a high-interest rate haven to older, w…
Integrated Campaign
Aloft Emoji Room Service
Our goals were simple: demonstrate the innovative, ⌚tech-forward spirit of the brand without much, …
Integrated Campaign
C@b Midnight
When GEICO came to Comedy Central looking to give fans of our late night game show, @Midnight, an e…
Integrated Campaign
CSR2: Ultimate Racing Challenge
A global phenomenon, CSR is one of the top, racing mobile games on the market with over 190 million…
Integrated Campaign
Captain Obvious Runs for President
Finding and booking a place to stay is the worst part of the travel experience. With an online trav…
Integrated Campaign
Celebrity Cruises - #DestinationDemi Concert Experience
Celebrity Cruises strives to create one of a kind, best in class experiences for guests. In 2016 Ce…
Integrated Campaign
Cinnabon BonBites Launch
America's sweetest brand set out to drive profitable incremental sales by building awareness of our…
Integrated Campaign
Farmers "Hall of Claims" Campaign
Highlight the experience of Farmers Insurance agents to increase consideration, visits to Farmers.…
Integrated Campaign
Fender Flea Jazz Bass®
For the past three decades, Flea has pushed the art of bass playing to a new level. To honor the im…
Integrated Campaign
FoodKick
FoodKick is FreshDirect's mobile-first food delivery business that offers a curated selection of fr…
Integrated Campaign
Glad to Give
The Glad Products Company believes that communities are built around human connections and giving b…
Integrated Campaign
Guy Fieri Live Book Signing
Generate awareness of our newest BBQ joint on-board our ships! Pig and anchor by celebrity Chef Guy…
Integrated Campaign
Happy Family Organics presents: This Is Happy
The biggest hurdle standing between a baby food company and high velocity sales growth isn't the qu…
Integrated Campaign
Herr's Pub Style Pretzels: The Pub Style Pretzel Fit for a Pub
The objective of this campaign was to create awareness and drive trial of Herr's new Pub Style Sour…
Integrated Campaign
Hyatt House and Hyatt Place: You’ve Come Too Far to Settle Now
The Hyatt Place and Hyatt House brands – which are Hyatt's fastest growing brands representing more…
Integrated Campaign
IBM x Marchesa: The Cognitive Dress
IBM partnered with Marchesa to design a "cognitive dress" using IBM Watson technology. The dress d…
Integrated Campaign
In Search of Great Brand Campaign
The campaign has three key OBJECTIVES:• Introduce Getty Images' extensive video offering• Increase …
Integrated Campaign
Logitech’s Home Security Camera Makes Pet Owners #PetProud
After years of establishing ourselves as an industry leader in keyboards and mice, Logitech has exp…
Integrated Campaign
MTV & Taco Bell’s Fan-Fueled Film
The Taco Bell Foundation launched their Live Más Scholarship in the Fall of 2015 with the goal of o…
Integrated Campaign
Maroon 5 "Don't Wanna Know" Tumblr Submit Campaign
The objective was to build a very personal and effective campaign that allowed fans to confess some…
Integrated Campaign
Mastercard #TheHoleStory
Through its Priceless platform, Mastercard enables people to have more meaningful experiences.With …
Integrated Campaign
Miss USA: #FindingMiss52 Campaign
Our objectives were two-fold: 1) raise social media awareness for Miss Universe dress sponsor, Sher…
Integrated Campaign
Moe’s Capitalizes on Competitor Closing, Touts “We’re Open!”
While nationally known and loved, Moe's Southwest Grill has always been the underdog to category le…
Integrated Campaign
Motrin #MakeItHappen
The objective was to develop a strategy that would connect with Canadian women on an emotional leve…
Integrated Campaign
Nick Offerman's 'New Year's Eve'
• Drive consumer awareness and consideration of Lagavulin throughout the holiday season• Spark soci…
Integrated Campaign
Odd Mom Out – Season 2 Digital Campaign
With a successful and critically-acclaimed first season under its belt, Bravo looked to excite vie…
Integrated Campaign
OnDeck Seal of Approval Contest
This is the second year in a row OnDeck partnered with entrepreneur and Shark Tank judge Barbara Co…
Integrated Campaign
Panini Super Bowl Kid Reporter
For the past four years, Panini America's Super Bowl Kid Reporter contest has been a staple in the…
Integrated Campaign
PepsiCo and 21st Century Fox Present the Search for Hidden Figures
Demonstrate PepsiCo's values around women and diversity in the workplace and the importance of STEM…
Integrated Campaign
Pizza Hut & Rooster Teeth Live Events Program
The goals and objectives for the 2016 partnership were to grow Pizza Hut's presence within the gami…
Integrated Campaign
Share a Coke: Turning Lyrics into Language
Three years ago, Coca-Cola’s “Share a Coke” campaign transformed their whole approach to summer by …
Integrated Campaign
T.R.I.P. Album + Beer Launch
Solve the problem of new albums from unsigned bands no longer being discovered in music stores:-Mus…
Integrated Campaign
The Citi Double Cash Card Means What It Says Campaign
In 2014, we launched the new Citi Double Cash card with creative work that clearly communicated a n…
Integrated Campaign
The Future of Hate — Stop HB757
In February 2016, Georgia legislators passed HB 757, a bill that legalized discrimination against …
Integrated Campaign
The Mick #KidsAreDicks
With the holidays on our heels, what better way to stand out among the masses than with Mickey he…
Integrated Campaign
The We Know Game Show Ep. 1 ft. DJ Khaled & Billi / Episode 2 ft. Antonio Brown, DJ Khaled, Guest
Our objective was to create an integrated campaign that differentiated Champs Sports from their com…
Integrated Campaign
Trojan Brand Condoms and MTV’s “Guide To” Series
1) Improve Millennial's perceptions about condoms and normalize condom usageTrojan Brand partnered …
Integrated Campaign
U.S. Bank Inspires Communities to Achieve Possible
U.S. Bank is the fifth-largest commercial bank in the United States, with $422 billion in assets, 3…
Integrated Campaign
Westworld’s Concierge Chatbot: Aeden
How would you interact with an A.I.? That's the question at the heart of Season 1 of HBO's Westworl…
Integrated Campaign
Where's the Beef (From?)
Hamburgers have been the backbone of Wendy's menu since the company launched in 1969. But as the fa…
Integrated Campaign
While the Water Boils
Pasta, a once-beloved pantry staple, was disappearing from people's plates. Over two decades, sales…