THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 9th Annual Shorty Awards Best use of Facebook Video

This category honors the most creative and effective incorporation of video content on Facebook by a brand, organization or agency. This award will recognize social media campaigns that incorporate video on Facebook or videos included in a brand's overall presence on Facebook.

Winner

Facebook Video
winner
RINGS - TV Store Prank
The objective was to create an entertaining and highly sharable video to get people excited about t…

Finalists

Facebook Video
finalist
gold honor
iHeartRadio's One Last Dance For 2016
2016 proved to be a tough year, especially in the music industry. As a recognized name in music, i…
Facebook Video
finalist
silver honor
Draft Day 2031
Draftday2031.com was designed to make the UGC component easy and seamless. Following a user's prefe…
Facebook Video
finalist
silver honor
Kid President : How to Disagree with People
It's not an accident that this video was released one month before the US Presidential Election. Vi…
Facebook Video
finalist
AJ+
AJ+ is Al Jazeera's digital-only offshoot that creates news for the connected generation. In a big…
Facebook Video
finalist
Budweiser: Harry Caray's Last Call
Today more than ever, brands need to move at the speed of culture to stay relevant. But not every b…

Nominees

Facebook Video
Silicon Valley “Tables” Facebook Parody Commercial
When Silicon Valley spoofed Facebook's infamous "Chairs" commercial in a season 3 episode, we sough…
Facebook Video
#MovingGesture
The question of migration is a major societal issue. A portion of the public opinion feels indiffer…
Facebook Video
@midnight – Golden Girls: Legion of Doom
Beyond supporting the linear television show, the consistent objective of the @midnight digital pod…
Facebook Video
ADT Ghost Monitoring
Because of all of the online buzz around holidays in social media, they are frequently key subjects…
Facebook Video
Activision Launches Interactive Takeover Adventure for Call of Duty: Infinite Warfare
To reveal the long-awaited installment of the $10B Call of Duty franchise: Infinite Warfare, Activi…
Facebook Video
Bad Santa 2 - Drunk History
Comedy Central was tasked with creating custom shoot-based content that positioned the next instal…
Facebook Video
Behind The Book Web Show
MGM Resorts International launched a first-ever weekly Facebook video series that provided an insid…
Facebook Video
Best Use of Facebook Video - ATTN:
ATTN: is an issues-driven media company. Our mission is to deliver engaging content to a mobile-fir…
Facebook Video
Bravo's Real HouseKids
Being a fan of a TV show is no longer restricted to the one hour a week it takes to watch a program…
Facebook Video
Breathe New Life Into Your Nails
Launch a 60 second video campaign to educate consumers on features and benefits of new nail product…
Facebook Video
Butterball On Demand
For more than 35 years, 50+ experts at the Butterball Turkey Talk-Line have greeted panicked cooks …
Facebook Video
Here’s to Firsts | Allstate
First steps. First cars. First jobs. People everywhere on social are sharing their big firsts, espe…
Facebook Video
Mega Swing
Facebook Video
NATO Facebook Videos
NATO's Public Diplomacy Division – Communications Services is committed to building brand awareness…
Facebook Video
Ridgeline "Lost & Found"
The campaign was designed to achieve three main objectives: Scale product creative to an audience o…
Facebook Video
Stand with Malala
The National Geographic Channel wanted to drive viewership for their airing of He Named Me Malala a…
Facebook Video
The Adventures of Little Brush Big Brush
Signal's key objective was to get more families with young kids brushing their teeth at night, as r…
Facebook Video
The Fairmont Safari Experience in Kenya
Our primary objective was to promote awareness of Fairmont Hotels & Resorts as an incredible safari…
Facebook Video
The Million-Dollar Measuring Spoon
Polygons Design partnered with Command Partners to create and implement a marketing strategy for th…
Facebook Video
The Strain Video Games
To promote the third season of The Strain, and reach a targeted cross-over audience of gamers, FX p…
Facebook Video
Yours Mine or Ours “House of Dolls”
As Bravo network was looking to expand our programming mix as well as core audience base into the r…