10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The late entry deadline is February 22, 2018

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of Branded Content

This award honors those most effective and creative incorporation of branded content by a brand, agency or organization.

See previous winners and honorees here.
Start an entry in this category
"Fight Dirty"
Method, the pioneer of premium planet-friendly and design-driven home, fabric and personal care products, came to Kovert Creative for help developing a video that would launch a year-long digital ad ca...
"Howler Soccer Ball Phone"
In June 2017, Kovert Creative announced an equity partnership with Howler Media, a multimedia platform known for its unique point of view and highly-visual, glossy print magazine that covers global soc...
#BigMacForThat - Bringing The Swagger Back with Sam Tsui
The Big Mac is a McDonald's classic and one of the restaurant's signature products. In early 2017, the brand relaunched the beloved Big Mac as a part of the new Big Mac family; for a limited time, the...
Best Fiends Animated Shorts
Seriously, the creators of the hit mobile games Best Fiends and Best Fiends Forever, is building an entertainment brand through mobile gaming experiences. Just like a Hollywood studio might have a tele...
Briggs & Stratton and Resolution Media Enhance Website Performance with Strategic Quick Answers Cont
One of the greatest strengths Briggs & Stratton provides on its site is the content of its How-To and FAQ sections, which targets questions a searcher may have about engines and lawn mower products. W...
Coach Dad: Father’s Day Surprise
Ronald McDonald House Charities® Canada (RMHC) is the solution to a problem that few know exists in Canada. More than 70 per cent of Canadians live outside a city with a children's hospital, so when a ...
Finish Line X Migos - Huncho Brons
1. Establish a deeper "family level" association between Finish Line and The Migos2. Drive the consumer connection between Finish Line and the latest and greatest sneakers3. Plug into all platforms and...
Get To Know James Arthur
A marketing partnership between MTV and Extra Gum was created to help build and expand Extra Gum's brand equity of "meaningful connections" within a music entertainment platform and engage young Millen...
Grooming Solutions For Men: A Test Drive
To get users to lean into the Kiehl's Men's Grooming Solutions line. Our objective was not to explain "how-­to" use the products or to hard-­sell customers on the products, but to grab their attention ...
Hertz 2017 Content Marketing Program
Objective: Leverage branded content to position Hertz as the conduit through which travelers can reimagine travel as something more extraordinary. Goals:1. Traffic: Drive search, social, and referral t...
How Singapore inspired millennials to say #ICanAdult
For Singaporeans in their 20s and early 30s, financial planning is probably one of the last things on their minds. Rather than be bogged down with adult responsibilities, they would much rather enjoy t...
Meet an Owner: Daniel Tosh
Falling just shy of cultish, Subaru owners are an evangelical and loyal consumer base. And with this phenomenon in mind, Subaru looked to its community of passionate owners to share their own personal ...
OREO Chocolate: Arriving in Style
The chocolate category is dominated by household names like Snickers and Hershey's: any new player in this space needs a strong launch story. So when OREO decided to enter the candy world by combining ...
One Night Only & GEICO: A Night of Surprises
Joining in one of Spike's biggest nights of the year, One Night Only: Alec Baldwin, GEICO wanted to make a big impact as a sponsor of the star-studded Hollywood event to celebrate true legends of comed...
PwC Purpose + Profit Video Series
The business world is changing...for good. PwC's Purpose + Profit Huffington Post video series highlights cutting edge organizations and inspiring leaders who are finding sustainable solutions to many ...
Rise to the Occasion: A Pizza Anthem
January and February are the most competitive months for football teams – and for pizza – with more purchases and pies eaten than any other time of year.While teams are fighting for yards, brands are f...
Southpaw Regional Wrestling
Sports-entertainment wasn't always a billion-dollar global industry. Back in the 1980s, ragtag bands of wrestlers ran their own local promotions with low budget television shows that only aired in smal...
Spider-Man, Driver's Test
Audi and Marvel have built incredible brand equity during their ten-year relationship. In Audi's latest promotion with Sony Pictures and Marvel Comics, we faced unique challenges for "Spider Man: Homec...
Taco Bell and MTV Celebrate Best New Artist with DNCE
MTV'S Video Music Awards are consistently one of the biggest nights of pop-culture and music with Taco Bell as a longstanding, presenting partner of the Best New Artist Award category that includes mu...
The Order of Cholula: Founding a Cult of Flavor
For millennial guys, #adulting is no longer a distant thought, it's hitting at full speed. Fortunately, his adventurous, optimistic outlook on life has transferred to his love of food, which he sees as...
The Pool Party
In 2017, drownings reached record highs across Canada. Despite numerous newscasts and reports with warnings and advice, the toll kept climbing. The Canadian Red Cross faced a challenge shared by brands...
The Vitamin Shoppe Offers Healthy Lifestyle Inspiration Across Social Media
Urban Pie: One Steamy Night with Manon Mathews
Urban Pie is PIZZA reimagined for the modern day – catering to trendy, technologically-savvy, urban-dwelling millennials with progressive and sophisticated tastes. Since launch in 2016, Urban Pie has b...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

final Deadline for Brands & Organizations

02 . 22 . 18