10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The late entry deadline is February 22, 2018

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Contest or Promotion

This award honors the most effective and innovative contest, promotion or sweepstakes. All aspects of the campaign will be considered, including content, promotion goals, reach and effectiveness.

See previous winners and honorees here.
Start an entry in this category
#BackedByAxe
To promote season 2 of Showtime's hit series, Billions, and reach a new audience, we ignited a relevant platform that embodied the show's ethos.
#CR7Challenge
For the launch of Cristiano Ronaldo's latest fragrance, CR7, we took on the challenge of raising awareness and generating sales via social channels for the new product.Following a brand video explaining the many facets of Ronaldo's personality, all represented in his new fragrance by exotic ingredients and a luxurious PR launch event in Madrid, it was our...
Adobe & Imagine Dragons - Believer
We wanted to get the next generation of video creators and film editors to try out Adobe Premiere Pro, so they could experience first hand just how powerful it is. Especially compared to the growing number of inferior tools and free apps flooding the market. But in order to do this, we had to give these aspiring creatives an irresistible reason to try Pre...
Boosted City Summer Tour
To raise brand awareness, Boosted set out on a month-long City Summer Tour. We met with Boosted riders and fans from San Francisco, Los Angeles, Chicago, & New York and made city-specific content that exemplifies how it feels to ride in each place. Immersive videos urged viewers to rethink the way we move and experience our cities. A digital-to-physical s...
Chipotle Queso Cup
When Chipotle added queso to their menu, they wanted to parlay the anticipation and excitement into an organic conversation. Chipotle tapped Day One Agency to create a campaign that would hype the moment on social media, drive product awareness, and create a robust interactive experience for new and existing customers. Our goal was to tap into Chipotle's ...
Climate Comic Contest
If the world's climate can change, so can we. In the lead up to COP23 Climate Change Conference, UNICEF sought to inspire, engage and give children and youth a megaphone to inspire people around the world, including world leaders, to take climate action. In partnership with Comics Uniting Nations, we asked young people to power the planet and creat...
Fender Pro Sweepstakes
To celebrate the launch of the new American Professional Series of guitars and basses, Fender wanted to engage its fan base, create buzz and showcase the breadth of the new product line.Goals included: •Raise awareness about the launch of the new guitar line and its 92 SKUs•Highlight features of the products – sparking consumer interest•Drive trial of the...
Get Packing!
JetBlue is a boutique airline with a small marketing budget in comparison to its larger-name competitors. Even still, company wanted to be top of mind when people were considering traveling during the ...
Golf Channel: Presidents Cup Scavenger Hunt
The objective of Golf Channel's Presidents Cup Scavenger hunt was to create buzz, both local and national, around the Presidents Cup, the biennial men's professional golf match play tournament between a team representing the United States and a team (Internationals) representing the rest of the world minus Europe. The 2017 competition took place at Libert...
The Kindness Card
In 2017, negativity cast a shadow on the news cycle with gloomy stories dominating headlines. With high levels of political tension and social unrest, kindness seemed to be invisible to the public eye. To infuse optimism and positivity into the negative news cycle, the Great Foundation set out to make kindness newsworthy.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

final Deadline for Brands & Organizations

02 . 22 . 18