THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 10th Annual Shorty Awards Best use of Humor

This category honors a brand, organization, agency, news outlet or personality that used humor to effectively enhance its social media presence. Submissions may include intentionally comic social media campaigns as well as humorous responses to real-time news, competitors and customers on social media platforms.

See previous winners and honorees here.

Winner

Humor
winner
Cards Against Humanity Saves America
Over the years, Cards Against Humanity has executed ridiculous, headline-grabbing stunts, like the …

Finalists

Humor
finalist
gold honor
"Fight Dirty"
Method, the pioneer of premium planet-friendly and design-driven home, fabric and personal care pro…
Humor
finalist
silver honor
audience honor
GoTBot - The Game of Thrones Chatbot
In a world of direwolves, white walkers and dragons, there's one thing missing: bots! Meet GoTBot, …
Humor
finalist
bronze honor
The Daily Show with Trevor Noah - Between the Scenes
The Daily Show's Between the Scenes is an Emmy award winning short form series featuring Trevor Noa…
Humor
finalist
"Howler Soccer Ball Phone"
In June 2017, Kovert Creative announced an equity partnership with Howler Media, a multimedia platf…
Humor
finalist
"Teachers" – Common Core Parody: "A Common Mind"
Our goal was to broaden social engagement and to promote sampling of the show with a custom parody…

Nominees

Humor
40 Days of Masterpass
The 2017 holiday season was coming up and Daddy's Home 2 was about to hit theaters. With the preque…
Humor
Denny’s, WTF Are You OK?
When it comes to Tumblr and Twitter, the goal for Denny's is simple: Don't be a typical branded Tum…
Humor
Hampton by Hilton Uses Comedy to Connect With “Real” Travelers and Break The Aspirational Mold
Travel isn't always glamorous, yet many brands feed consumers aspirational visions of lounging on t…
Humor
Hillshire Farm: Lit’l Smokesperson
Here's the thing. Cocktail links are usually a big hit during the holiday season when people are en…
Humor
IFC Brand - GLOW, IFC
IFC tasked GLOW to position the network as an authority in the off-beat comedy space and take IFC f…
Humor
Love Island Launch - Dolls
Ahead of the launch of Love Island Series 3, we wanted to create talkability and excitement. Love I…
Humor
Meet the Tastebuds
By now, most people have know cigarettes are bad for their health. But the number of sneaky, unexpe…
Humor
The Betches Sup
The Betches Sup is the news and politics vertical of Betches Media, serving content through a daily…
Humor
The Daily Show with Trevor Noah - Sean Spicer Kids
After a rough start as White House press secretary, Sean Spicer finds his footing as a disdainful, …
Humor
This is Getting Old
Over 1/3 of Americans aren't currently saving for retirement. This alarming fact shocked our friend…
Humor
You're The Worst Social Campaign
Breakups? The worst. Or maybe the best? With social leading the charge, FXX focused on humor to pr…
Humor
tulo - One Is Not a Choice
In recent years, the direct-to-consumer, "bed-in-a-box" category has exploded, disrupting traditio…