10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The late entry deadline is February 22, 2018

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Integrated Campaign

This award honors the campaign most effectively integrating across social and traditional media channels. Entry should describe how content was modified and enhanced for each platform, worked together to create a unifying message and succeeded in meeting its goals.

For campaigns spanning multiple digital and social platforms, see Best Multi-Platform Campaign.

See previous winners and honorees here.
Start an entry in this category
#Minnesocial - Social Media Game Takeover
Though many of the Minnesota Vikings starters didn't get much playing time during the team's preseason finale against the Miami Dolphins, the fans were featured front and center on game day. For the te...
#NuggsforCarter
In the hyper competitive world of fast food, brand reputations move fast. Increasingly driven by social media, a trending story can break into the world of pop culture entertainment, generating valuabl...
AGC Recruitment Campaign
The Associated General Contractors (AGC) of Michigan represents construction professionals statewide, working together to support the industry. During the Great Recession the Michigan construction indu...
Bronx Zoo Boo At The Zoo
When it comes to Halloween, New York City does not mess around. The city that never sleeps takes its ghouls, ghosts and goblins very, very seriously. So when the Bronx Zoo asked us to help them get mor...
Butterflies for Dreamers
Dreamers are young aspiring Americans who live, study and work in our communities. Brought to the United States as children, they are allowed to stay here under the Deferred Action for Childhood Arriva...
Comedy Central and GEICO Celebrate Quirky Holidays
With the goal of creating an innovative and fun digital social series, GEICO and Comedy Central teamed up to produce uniquely relatable and shareable pieces that were at once meant for Comedy Central's...
Countdown to Christmas 2017
Reinvigorate our audience of W25-54 that Hallmark Channel is back with a packed schedule of movies this Christmas.Position Hallmark Channel as the prime destination for Christmas to view quality progra...
Finish Line X Migos - Huncho Brons
1. Establish a deeper "family level" association between Finish Line and The Migos2. Drive the consumer connection between Finish Line and the latest and greatest sneakers3. Plug into all platforms and...
Get Packing!
JetBlue is a boutique airline with a small marketing budget in comparison to its larger-name competitors. Even still, company wanted to be top of mind when people were considering traveling during the ...
Holiday Inn Smiles Ahead
The goal of the Holiday Inn Smiles Ahead campaign was to develop custom programming in key markets which target families and provide tangible examples of how the brand goes above and beyond to deliver ...
Inspired By
Innovation is in Moen's blood. It's been true since 1937, when their founder, Al Moen, invented the single-handle faucet (and effectively, warm water). It's still true today –it's imperative when more ...
Make It Right, Swear Like a Mother
As parents, you have one job: take care of your kids. But that's a pretty big job. And sadly, but not surprisingly, no parent is perfect.Kraft Mac & Cheese – the perennial kid favorite – needed to doub...
National Geographic + Stella: World Water Month
Water is a fundamental human need, yet 663 million people around the world today live without access to safe water. This problem disproportionately affects women and children, who spend millions of hou...
Social Media Celebration - 18th Annual Latin GRAMMY Awards®
VIDEO: http://latingram.my/2zcoezR
THE RITZ-CARLTON PARTNERS WITH TREY RATCLIFF FOR “80 STAYS AROUND THE WORLD”
The Ritz-Carlton leveraged a years-long partnership with world-renowned photographer and global travel social influencer, Trey Ratcliff to launch and execute the 80 Stays Around the World Campaign. Rat...
The Gifted’s #MutantsUnite Comic Con Campaign
In the past 5 years, super-heroes have taken over television programming. What started as a small handful of comic-book-inspired shows has transformed into over 35. As Fox was gearing up to introduce ...
The Living Network
Today's networks have enabled an unprecedented depth to human connections. But the rising demand makes it increasingly harder for the networks of today to keep up. IBM recognized that today's networks ...
The Pool Party
In 2017, drownings reached record highs across Canada. Despite numerous newscasts and reports with warnings and advice, the toll kept climbing. The Canadian Red Cross faced a challenge shared by brands...
tulo - One Is Not a Choice
In recent years, the direct-to-consumer, "bed-in-a-box" category has exploded, disrupting traditional mattress buying behavior, and stealing share from traditional brick & mortars. Mattress Firm, the ...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

final Deadline for Brands & Organizations

02 . 22 . 18