10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The late entry deadline is February 22, 2018

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of Live Streaming Video

This award honors the most effective and creative use of live streaming video by a brand, agency or organization. This award will recognize social media campaigns that incorporate live streaming video or overall brand presence on live video social media platforms such as Facebook Live, Periscope and Twitch. See previous winners and honorees here.
Start an entry in this category
2017 Kids’ Choice Awards Live Stream
Create a live social pre-show leading into the 2017 Nickelodeon Kids' Choice Awards as a way to drive fan engagement, buzz, and awareness in the crucial moments leading into the show. Our goal was to engage users active on social from their mobile, tablet and desktop to tune in to the awards.
Carnival Cruise Line - Bill the Mystical Sloth
Carnival Cruise Line is on a mission to make sure that Summer Solstice, the longest day of the year, is a holiday associated with their brand. The official start of Summer is a great time to get folks thinking about taking a much-needed vacation and Carnival wanted to make sure that people consider a cruise when they think about planning their next summer...
Goodbye Spike, Hello Paramount
We Are Social was tasked with launching Paramount Network and ending Spike TV as a part of the network's 2018 rebrand. Goodbye Spike was the answer to "how do we sunset this brand on social?" We needed to allow for consumers to say a proper goodbye to Spike while creating a quality, foundational springboard social community for Paramount Network to grow u...
MY LITTLE PONY: THE MOVIE LIVE ANIMATED STREAMING EVENT
Build excitement and deliver a unique experience in order to get new and old fans excited for the upcoming My Little Pony: The Movie
Nat Geo Wild - Savage Kingdom
Savage Kingdom on Nat Geo Wild follows the epic struggle for survival among families of lions, hyenas and wild dogs in the African Savute. In order to drive viewers and word of mouth for the premiere of Season 2, we set out to highlight the human characteristics of these animals and show how similar family dynamics can be, even in the wild. The aim was to...
National Geographic + Airbnb: The Great American Eclipse
As millions geared up for the solar eclipse to cross the U.S., National Geographic aimed to leverage the company's expertise in science and live storytelling to create a majestic, experiential, multi-platform program to captured global attention around the rare natural phenomenon. By pairing key talent with the power of live streaming and social-storytell...
OREO Chocolate: Arriving in Style
The chocolate category is dominated by household names like Snickers and Hershey's: any new player in this space needs a strong launch story. So when OREO decided to enter the candy world by combining OREO cookie with Milka chocolate, we knew we needed a huge platform to announce that America had a new snacking power-couple.
SeekDeeper
We wanted to get on the radar of young, tech-savvy travelers by using nontraditional means, driven heavily by buzz and PR. Royal Caribbean has very innovative technology on their ships, so we also want...
Starbucks Pumpkin Spice Latte Hatch
To some very dedicated Starbucks Pumpkin Spice Latte (PSL) fans, fall is all about the annual return of their beloved beverage. But for many others, the PSL has become white noise in a world awash in pumpkin spice products.We had to re-launch our seasonal beverage in a way that would reclaim the PSL's place as the ORIGINAL and most beloved of all pumpkin ...
Think Faster - The World's Fastest AMA
In 2017 Audi launched Audi Sport, its ultra high-performance division, in the U.S., directly battling the BMW M and Mercedes AMG. With competitors already so established in the market, Audi knew it had to do something different to standout from the competition.Audi couldn't just talk about horsepower and torque like its competitors have done for 25 years....

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

final Deadline for Brands & Organizations

02 . 22 . 18