3rd Annual Shorty Social Good Awards Categories


See below for official categories. The final entry deadline is September 20th, 2018.

From the 10th Annual Shorty Awards Best use of Native Advertising

This category honors the most creative and effective incorporation of native advertising in a social media marketing campaign.

See previous winners and honorees here.

Finalists

finalist
#BackedByAxe
To promote season 2 of Showtime's hit series, Billions, and reach a new audience, we ignited a relevant platform that embodied the show's ethos.
finalist
Adam Ruins Facebook…. On Facebook
Adam Conover, America's premiere debunker and possibly only investigative comedian, is out to enlighten the unenlightened (i.e., the rest of us). Adam Ruins Everything is not just his show – it's his (comically inventive yet unrelentingly serious) mission wherein he reveals the truths behind popular misconceptions. And in these crazy times when ...
finalist
CollegeHumor Goes Back to School
In the lead-up to 2017's back-to-school season, Amazon needed to generate awareness and excitement around Amazon Prime Student, and encourage students to consider Amazon for their back-to-school needs. To do this, they teamed up with CollegeHumor for a creative approach that targeted its influential audience of millennials and college attendees ...
finalist
Men's Wearhouse Promposal 2.0
While Men's Wearhouse is the number one tuxedo rental store in the country, its consumer demographic continues to age. We needed to ensure Men's Wearhouse stayed top-of-mind for Gen Z, and create a platform they could own within the Prom space for years to come. One year prior, we discovered that the act of asking someone to prom had become a ph...
finalist
TINDER X EDGE® SHAVE GEL
Tinder and Edge® teamed up to give Millennial men a competitive edge in the dating world. Our three goals:1) Create buzz for Edge®'s spokesmodel, Nina Agdal, by inviting men to Swipe Right for their chance to meet Nina at Sports Illustrated's Swim Fest2) Debut Nina's Edge® Shave Gel bikini on Tinder, her tips for getting more Right Swipes...

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The late entry deadline for the shorty social good awards is september 20, 2018