10th Annual Shorty Awards Categories


See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best in Technology

Consumer electronics, telecommunication services and technology brands are eligible for this award. Objectives include product launches, encouraging brand loyalty, promotions and deals and thought leadership initiatives.

See previous winners and honorees here.

Finalists

finalist
#TheNetworkIntuitive: Cisco Activates the New Network with a Digital Launch
In 2017, Cisco changed forever how we think about the network. Ushering this new era in networking, Cisco ignited The Network. Intuitive (TNI) launch with a digital strategy creating the fastest ramping of a new product introduction in Cisco history, and brought unprecedented advancements in delivering intent-based networking for customers. With...
finalist
Adobe & Imagine Dragons - Believer
We wanted to get the next generation of video creators and film editors to try out Adobe Premiere Pro, so they could experience first hand just how powerful it is. Especially compared to the growing number of inferior tools and free apps flooding the market. But in order to do this, we had to give these aspiring creatives an irresistible reason ...
finalist
audience
Adobe Inspires Students Beyond The Classroom
To teach students how to use Adobe's Creative Cloud applications to achieve success, and to inspire them with wisdom and guidance from highly influential tastemakers who use the products in their creative and professional lives.
finalist
Chicken Connoisseur meets the S8
The Samsung Galaxy S8 was the big android mobile phone release of 2017.Carphone Warehouse wanted to be a major front-runner in the Samsung Galaxy S8 conversation, reach a mainstream audience beyond tech and increase positive sentiment for their brand. This is what we set out to do.Being so hotly anticipated, we knew the S8 deserved something spe...
finalist
Galaxy Note8: Do Bigger Things Social Campaign
We set out to launch the Galaxy Note8 in a bigger, better way. We wanted to push past productivity messaging and position the phone as a true tool of self expression.

Nominees

C0d3rs
As women in the computer science field still face scrutiny and are discouraged by things like the controversial memo leaked by a Google employee last summer, IBM, a leader for over 100 years in progressive thinking, stands up to celebrate the women of tech. Supporting females who code has always been in our DNA, and we're on a mission to help elevate anot...
COMCAST UNIVERSITY 2017 & BUZZFEED
XFINITY tapped BuzzFeed to activate hard-to-reach millennial university students to increase awareness and consideration of its products and services during key back-to-school timing. The goal was to highlight XFINITY as the ideal internet and cable provider for students moving to off-campus housing.
Intel Q4 '17 Refresh Co-Created Content: FMG & Vox
Consumers are apathetic to the PC category overall and believe their outdated PCs are "good enough." We needed to convince the modern mom that her family deserves better than a troublesome old computer by breaking through the holiday clutter, and help her justify purchasing a new PC.
Made Possible by Arm
At Arm, our work is more than designing microchips to power the world's greatest innovations. We know something as dually simple and complex as a line of code or a microprocessor can change lives for the better. We wanted to find a way to share how Arm's technology is foundational. From smartphones and fitness trackers to coding devices that create expone...
Making Smart Home Consumers Smarter
In 2017, Bitdefender was looking to position themselves as the leader in smart home protection - combating and protecting individuals from cyber security threats. With this goal, Bitdefender launched two new versions of their hardware and software cyber security products, Bitdefender BOX and Bitdefender 2018.In order to generate the most online buzz and d...
Microsoft Azure "Fuel My Awesome"
Microsoft Azure wanted to reach out to their millennial developer audience by giving out branded swag over Twitter. So, naturally, we challenged them to go a little deeper than mousepads with logos on them. We wanted to create an organic social campaign that would increase engagement and evoke an emotional response—inviting interaction, starting conversa...
Most Engaged Brand
As the social brand team for IBM, our objective is to prioritize listening and meaningful interactions with followers across all social media platforms, both external and internal. By publishing less frequently (quality over quantity), we are able to deliver a better user experience. We also help other IBM social media accounts by providing useful feedba...
Parallel Wireless Modernizes 2G
In October 2017, Parallel Wireless announced an innovative addition to their cellular solution by bringing cutting-edge technologies of modern networks to outdated 2G networks. The press release (10/31/2017) was distributed globally with a focus on emerging markets (India and African) and translated into common world languages to reach a global audience. ...
The Living Network
Today's networks have enabled an unprecedented depth to human connections. But the rising demand makes it increasingly harder for the networks of today to keep up. IBM recognized that today's networks are reaching their limits and thus, the evolution of human connections online are at risk of being stalled. It also recognized that the future of networks m...
Tommy Hilfiger Snap App
In February, Tommy Hilfiger became the first brand to launch 3D image recognition commerce on the runway, introducing an instant way to shop the TOMMYNOW catwalk. Via the custom branded TOMMYLAND SNAP:SHOP app designed in partnership with top visual search technology developer, Slyce, consumers can shop from photos of 3D moving images, such as models walk...
Xbox One X - E3 Trailer
With Xbox One X, Microsoft has built "the most powerful console ever made" delivering True 4K Gaming experiences to the masses. But as a marketer, how do you convey the promise of 4K gaming to consumers most likely viewing the trailer in standard HD? Our approach was born out of the notion that it's not just what you see that counts, it's how it makes you...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards powered by directv now were held april 15th, 2018