10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The late entry deadline is February 22, 2018

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of Facebook Live

This award honors the most effective and creative use video via Facebook Live by a brand, agency or organization. This award will recognize social media campaigns that incorporate Facebook Live or overall brand presence on Facebook Live.

See previous winners and honorees here.
Start an entry in this category
Best Use of Facebook Live
IBM's Facebook page currently garners the highest engagement rates among B2B tech brands. We use Facebook as a place to share major news, posts that reflect our culture and brand, and our people. This ...
Carnival Cruise Line - Bill the Mystical Sloth
Carnival Cruise Line is on a mission to make sure that Summer Solstice, the longest day of the year, is a holiday associated with their brand. The official start of Summer is a great time to get folks ...
Ink Master Live/360
Activate the digital and social Ink Master community by allowing users to watch the three Ink Master: Shop Wars finalists create their final challenge tattoos in both a four-hour livestream on Spike.co...
Inside a Tehran Polling Station
Bloomberg gave viewers a rare glimpse inside a Tehran polling station on Iran's Election Day 2017. We took users on a virtual tour using Facebook Live, in a country that bans citizens from accessing th...
Live@MountSinai
Live@MountSinai was established as an organic social media campaign that aligns with the Mount Sinai Health System's U.S. News and World Report initiatives to demonstrate Mount Sinai's national clinica...
MY LITTLE PONY: THE MOVIE LIVE ANIMATED STREAMING EVENT
Build excitement and deliver a unique experience in order to get new and old fans excited for the upcoming My Little Pony: The Movie
NASHCHAT for CMT's 'Nashville'
After 4 seasons on a different network, hit TV drama "Nashville" moved to its new home on CMT with all new episodes. This not only created a challenge to migrate the show's dedicated "Nashie" commun...
NBC Left Field - Apollo 11 "Moon Landing" Live Watch Party
One of NBC Left Field's overall goals is to be an experimental hub for style, treatment and audience engagement for NBC News. It was with NBC Left Field's continued experimental mission that we invite...
NBC News "Total Eclipse 2017" - Facebook Live
In the days leading up the total solar eclipse, all people wanted to know is where they could see watch this once-in-a-lifetime event. The only thing stopping anyone — aside from not getting a pair of...
Nat Geo Wild - Savage Kingdom
Savage Kingdom on Nat Geo Wild follows the epic struggle for survival among families of lions, hyenas and wild dogs in the African Savute. In order to drive viewers and word of mouth for the premiere o...
RecordTV on Facebook Live
We already competed on the FB Live category last year – and our work wasn't good enough to win yet. But we've been doing a great job so far on FB Live. So what were we missing? We had the mission of re...
Starbucks Pumpkin Spice Latte Hatch
To some very dedicated Starbucks Pumpkin Spice Latte (PSL) fans, fall is all about the annual return of their beloved beverage. But for many others, the PSL has become white noise in a world awash in p...
The Never Settle Show
Objective: Our goal was simple: Create the most interactive show ever created for a live audience. The show is all about the user and ensuring they are learning essential lessons to help them take thei...
The Vitamin Shoppe Offers Healthy Lifestyle Inspiration Across Social Media
Travelzoo and Tourism Ireland St. Patrick’s Day Facebook Live (@Tourismireland #GoToIreland)
On March 3, 2017, Global travel deals publisher Travelzoo announced a digital partnership with Tourism Ireland to bring the tradition of St. Patrick's Day directly from Ireland to screens across Americ...
Will these goats faint?
What happens when fainting goats experience a total solar eclipse? Honestly, we had no idea. We were looking for a fun way to tell the story of the total solar eclipse and goats that emote with harmles...
Xfinity Mobile Presents Selfie Stand-Up With Reggie Watts
Comcast was launching Xfinity Mobile, a new kind of mobile network combining America's largest, most reliable 4G LTE with the most WiFi hotspots nationwide. In order to cut through the noise in one of ...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

final Deadline for Brands & Organizations

02 . 22 . 18