THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 8th Annual Shorty Awards Best Media Buying Strategy

This award honors campaigns with the most impressive media buying strategies across platforms including social, mobile and video. Programmatic strategies are eligible for this award.

Winner

Media Buying Strategy
winner
Lucy The Robot
BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market w…

Finalists

Media Buying Strategy
finalist
bronze honor
Impractical Jokers Live Punishment Special
Summary: A Social-led campaign that changed four seasons of viewer habits and made time-shifters wa…
Media Buying Strategy
finalist
The Daily Show with Trevor Noah Google Search Campaign
Going into the launch of The Daily Show with Trevor Noah, Comedy Central wanted to increase awarene…

Nominees

Media Buying Strategy
#HaveUFoundtruTV
Summary:#HaveUFoundtruTV was a real-time brand awareness effort that anticipated, then capitalized …
Media Buying Strategy
Long Live the Shot
Facing growing competition in the U.S., Jameson needed an innovative media strategy that would help…
Media Buying Strategy
Quill.com 2015 Media Buy
Across Quill social channels – Facebook and Twitter – we had three main objectives: To transform th…
Media Buying Strategy
Undercover AdWords
In today's age of the internet, people are able to interact and search for content online more easi…
Media Buying Strategy
World Kitchen 2015 Media Buy
Across World Kitchen (Corelle, Pyrex, Snapware, CorningWare, Baker's Secret, and Chicago Cutlery) b…