This award honors the best use of social media by an auto brand or auto dealer. Objectives may include crowd-sourced concept and design, customer engagement via custom apps, buzzworthy events and promotions (online & offline), and building a loyal community, among others.
Millions of people participate in
The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook,
Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.
The 9th Annual Shorty Awards were held April 23, 2017 in NYC and streamed to the public.