9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Graphics

This award honors a social media campaign or overall social presence for exceptional use of graphics. Visuals used in posts, to enhance social profiles, and as part of integrated campaigns are eligible. Creative integrity, strategic integration, shareability and effectiveness will be considered.

See previous winners and honorees here.

Finalists

finalist
#GoldLife Rewards
In the Spring of 2016 Starbucks re-launched their loyalty program as Starbucks Rewards. The new program offered points – or "Stars" – based on dollars spent, replacing the old way of Stars per transact...
finalist
Adobe Photoshop "There's Magic Inside"
Adobe challenged us to drive deeper Photoshop engagement to help support a wider business goal of increasing and retaining creative cloud subscribers. We believe that people who are more highly skilled...
finalist
Handcrafting Starbucks for Holiday
In a particularly fragmented holiday season, Starbucks wanted to generate and sustain excitement for this year's red cups, even as holiday shoppers spent more time online, and less time hitting the sho...
finalist
Shoes So Fresh
The purpose of this integrated campaign was to increase brand awareness, familiarity and social engagement with Finish Line and change people's perception that it is an underdog in the category.
finalist
Spalding 125th Anniversary of Basketball
Spalding and basketball are synonymous, and the game itself had an anniversary coming up. 125 years. The Spalding brand wanted to celebrate the anniversary of basketball and bring attention to the gam...
finalist
The Rocky Horror Picture Show – #TransformationTuesdays Social Campaign
In 2016, Fox re-invented the classic musical sensation, the Rocky Horror Picture Show. Starting 3 months before the show's premiere, we introduced fans to the show by launching a giant social me...

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held April 23, 2017 in NYC and streamed to the public.