9th Annual Shorty Awards Categories

Voting & Entries for Influencers, Brands and Organizations are now closed! Stay tuned for finalist announcements.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best in North America

This awards honors the best use of social media in a marketing campaign by a brand, organization or institution located in North America.
Tillamook “Goodbye Big Food, Hello Real Food” Social Launch
Tillamook is an Oregon-based dairy cooperative of farmer-owners, who prioritize quality over profit to make the best cheese, ice cream, yogurt, sour cream and butter. In 2016, they set out to become ch...
Tillamook: “Fill the Plates”
In 2016, farmer-owned dairy cooperative, Tillamook, launched #RealFoodSunday–a social media effort to get people eating Real Food, at least 1 day a week.After a year of inspiring fans to eat Real Food,...
AT&T Hello Lab: A Year Long Bi-Directional Branded Content Program
In 2016, multiple studies showed that young consumers were seeking out brands that they saw as "new," "trendsetting," and "innovative." Unfortunately for wireless carriers like AT&T, these young consum...
Airbnb’s National Park Backyards
It was the 100th Anniversary of North America's National Parks and with so many homes in and around them, Airbnb wanted to join in the celebrations. But, with so much noise on the internet to distract ...
CSR2: Ultimate Reality Show Racing Challenge
A global phenomenon, CSR is one of the top, racing mobile games on the market with over 190 million downloads to date. Building off the success of the first instalment, the campaign's objective was to ...
Care Counts
Every day in America, thousands of kids miss school because they lack one simple thing: clean clothes.Kids who regularly miss school are 7 times more likely to drop out.Kids who drop out have a 40% hig...
Meet the Spokespoon
How to you get busy "not-a-moment-to-spare" passersby to stop to think about hunger and homelessness on the streets of New York City? You walk around with a "bigger-than-life" symbol that compels peopl...
New experiences for the new year: Discovering 'what's next' with the J.P. Morgan #NextList2017
To celebrate its 10th anniversary, J.P. Morgan Private Bank reinvented the annual Holiday Reading List, expanding beyond books to include inspiring music and unique experiences and locations to be shar...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held in April 2017 in NYC and streamed to the public.