2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

From the 9th Annual Shorty Awards Best in North America

This awards honors the best use of social media in a marketing campaign by a brand, organization or institution located in North America.

Finalists

finalist
gold
AT&T Hello Lab: A Year Long Bi-Directional Branded Content Program
In 2016, multiple studies showed that young consumers were seeking out brands that they saw as "new," "trendsetting," and "innovative." Unfortunately for wireless carriers like AT&T, these young consumers tend to give most of the "innovation" credit to the companies that make the devices, not the networks that run them. Overwhelmed by a lack of ...
finalist
Tillamook “Goodbye Big Food, Hello Real Food” Social Launch
Tillamook is an Oregon-based dairy cooperative of farmer-owners, who prioritize quality over profit to make the best cheese, ice cream, yogurt, sour cream and butter. In 2016, they set out to become champions for Real Food. To claim leadership, we needed to position Tillamook as a challenger and antidote to flawed, profit-driven, Big Food corpor...
finalist
Airbnb’s National Park Backyards
It was the 100th Anniversary of North America's National Parks and with so many homes in and around them, Airbnb wanted to join in the celebrations. But, with so much noise on the internet to distract people, how loud would we have to be to break through? Actually, not loud at all. Turns out the most disruptive idea, was actually the quietest. A...
finalist
audience
Meet the Spokespoon
How to you get busy "not-a-moment-to-spare" passersby to stop to think about hunger and homelessness on the streets of New York City? You walk around with a "bigger-than-life" symbol that compels people to stop and ask "can I hold that?"
finalist
New experiences for the new year: Discovering 'what's next' with the J.P. Morgan #NextList2017
To celebrate its 10th anniversary, J.P. Morgan Private Bank reinvented the annual Holiday Reading List, expanding beyond books to include inspiring music and unique experiences and locations to be shared through captivating social media content.Every season clients, prospects, journalists, and more look forward to seeing which books made the lis...

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.