9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

YouTube Guru

When it comes to beauty, there is always something to learn, and these gurus are here to help you look your best. With new product unboxings, expert makeup tutorials, and inspiration to help you find both inner and outer beauty, these YouTubers guide you on a journey of self-expression, and do it better than anyone else.

If you’re a brand looking for recognition for your use of YouTube, enter the Best on YouTube Shorty Award.

Finalists

finalist
Carli Bybel
A New Jersey beauty vlogger and social media influencer with a mission “to help every girl feel beautiful from the inside out,” Carli Bybel of thebeautybybel.com blog “aspire[s] to inspire.” From selling $25 makeup applications in high school to YouTube celebrity status with 5M+ subscribers, Carli is a leading player in the world of beauty, fash...
finalist
Jackie Aina
Professional makeup artist Jackie Aina, aka La Bronze James, is “changing the standard of beauty, one tutorial at a time.” Profiled by Marie Claire and Bustle.com, Jackie posts entertaining and enlightening weekly YouTube videos to a following of over 1.2M subscribers, including makeup unboxings, celebrity-inspired makeup tutorials, and makeup h...
finalist
Jaclyn Hill
Makeup stylist and YouTube sensation Jaclyn Hill comes “alive when holding a makeup brush.” Her beloved weekly YouTube beauty videos, with almost 300M channel views, are closely followed by beauty fans, global media outlets, celebrities, and industry leaders alike. Educational and entertaining (with pop culture-inspired makeup tutorials from sta...
finalist
Jeffree Star
With a celebrity career built from “pink blood, sweat, and tears,” makeup artist, model, musician, entrepreneur and fashion designer @JeffreeStar is an iconic influencer with a brand “for anyone who's fearless enough to be their own person.” From MySpace beginnings to YouTube stardom, Jeffree shares gender-encompassing makeup and fashion videos ...
finalist
KathleenLights
All-things-beauty vlogger, StyleHaul partner, and YouTube star Kathleen Fuentes (aka @KathleenLights) has quickly risen to online celebrity. Since her 2013 channel launch, Kathleen has amassed close to 3M YouTube subscribers, and millions of followers across her corresponding social media accounts. Her channel features cosmetic tutorials, person...

Nominees

J.Kissa Makeup
With a mission to help girls “find their beauty from the outside-in through makeup,” LA-based makeup artist and beauty blogger JKissa inspires through artistry and activism. Her JKissaMakeup YouTube channel showcases weekly video uploads from her Hollywood studio, including palette-based and celebrity-inspired makeup tutorials, fashion hauls, challenges, ...
Jaleesa Moses
Fine artist and beauty vlogger Jaleesa Moses aims to inspire women to embrace their authentic individuality and natural beauty. A YouTube star with close to 1M subscribers, Jaleesa built her vlogging career through popular hairstyle and beauty tutorials, with her viral video “Straighten Natural, Curly Hair: In Depth” rapidly earning 1M+ views. Now with ov...
Linda Hallberg
Swedish makeup artist, hairstylist, and beauty influencer Linda Hallberg colors the internet with vibrant makeup palettes and enviably stylish looks. A color and genre experimenter with Scandinavia’s largest beauty blog, Linda launched her YouTube channel in 2013, amassing 300K+ subscribers and over 14M views. Linda encourages fun and experimentation in b...
Made U Look by Lex
Esthetician, makeup artist, body painter, and YouTuber Alexys “Lex” Fleming strives to “give others the confidence to express themselves on a living, breathing, canvas.” Promoting makeup’s many uses—from medical applications to creative expression—Lex shares her awe-inspiring transformations and influencer collaborations on her primary Madeyewlook YouTube...
Miss Fame
Makeup artist, RuPaul’s Drag Race competitor, recording artist, and model, the “Super Model Drag Queen” Miss Fame (known as Kurtis Dam-Mikkelsen out of drag) promotes self-expression because “beauty has no boundaries.” Trained under leading industry makeup artists, Miss Fame shares her expertise and captivating cross-genre artistry on a self-titled YouTub...
Raye Boyce
With millions of devoted “bay bays” across social media, Raye Boyce of ItsMyRayeRaye is a star makeup, hair, and fashion vlogger with over 1.5M YouTube subscribers. The LA-based beauty maven connects with followers using honesty and humor in her makeup DIYs, lookbooks, curly hair how-tos, GRWMs, adventure vlogs (with YouTuber husband @B0YCEKiNGD0M), and p...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The 9th Annual Shorty Awards were held April 23, 2017 in NYC and streamed to the public.