THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

The Tonight Show Starring Jimmy Fallon

Entered in Entertainment, Television

Objective

The Tonight Show Starring Jimmy Fallon is the longest-running talk show on television and the #1 talk show on digital. Emmy Award- and Grammy Award-winning comedian Jimmy Fallon brings a high-tempo energy to the storied NBC franchise with his welcoming interview style, love of audience participation, spot-on impersonations and innovative sketches.

Strategy

The Tonight Show is more than just a late night talk show, it’s a pop culture powerhouse and content juggernaut, leading the conversation online as one of the most successful digital brands in the world. From Jimmy's monologue, to must-see comedy sketches and viral digital original content, The Tonight Show is in a class of its own.

Results

With more than 100 million followers across social and 9 billion views over the last 12 months, The Tonight Show Starring Jimmy Fallon is the most followed, most viewed, and most engaging talk show in the TV universe.

Media

Entrant Company / Organization Name

The Tonight Show Starring Jimmy Fallon

Links

Entry Credits