THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Entertainment

This category honors the most effective and creative use of social/digital by entertainment brands, publications, and services. Objetives may include (but are not limited to) supporting musicians, TV shows, films, plays, and other forms of entertainment.

See previous winners and honorees here.
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Entertainment
"Twisters" Social Campaign
The primary goal was to drive brand awareness to maximize the film’s box office performance. A seco…
Entertainment
A Power(ful) Summer Campaign
Power isn’t just a show—it’s a cultural phenomenon. For over a decade, Power and its spinoffs have …
Entertainment
Amazon MGM Studios Social Retainer
We knew we had a significant challenge at hand when we were tasked with leading the launch of the m…
Entertainment
CHALLENGERS (2024) | DIGITAL CAMPAIGN
Fans and critics alike were excited to see Zendaya step into one of her first major leading film ro…
Entertainment
CIVIL WAR (2024) | DIGITAL CAMPAIGN
In A24’s first blockbuster war film, Civil War, director Alex Garland begged the question “What If?…
Entertainment
Donald Duck Tries to Keep His Cool While Eating Spicy Wings
In celebration of Donald Duck's 90th birthday, Disney partnered with First We Feast to produce the …
Entertainment
E! @ Wicked Premiere CreatorCam
If the E! @ Wicked Premiere Livestream brings you the glossy, manicured glamour of the red carpet e…
Entertainment
E! @ Wicked Premiere Livestream
Front row access to the hottest ticket in town, in a way that only E! News can offer. Our dynamic, …
Entertainment
Entertaining A Gen-Z Audience - PlutoTV x Wilderness Agency
Pluto TV, for better or for worse, is packed with hundreds of old shows. Some may see this as borin…
Entertainment
Fly Me to the Moon — Lance Vespertine Explains It All
Support the highly anticipated launch of the film "Fly Me To The Moon" on Apple TV's streaming serv…
Entertainment
Food Network
As the top food media brand, Food Network seeks to be viewers and fans’ best friend in food and is …
Entertainment
Idea of You - Social Campaign
Our mission for The Idea of You was to harness Anne Hathaway’s undeniable star power to craft a sto…
Entertainment
LA Screenings 2024
LA Screenings is an annual television content market held in Los Angeles, where major U.S. studios …
Entertainment
Max Presents: Watching Scream
For Halloween 2024, Max and its LGBTQ+ platform Human by Orientation set out to expand how we creat…
Entertainment
Mean Girls (2024) - Social Campaign
With the release of the new Mean Girls film in 2024, AND the 2004 original’s 20th anniversary (yeah…
Entertainment
Mufasa: The Lion King Social Campaign
Our primary goal was to drive fans into theaters to experience Mufasa: The Lion King. To achieve th…
Entertainment
My Old Ass - Social Campaign
Our goal was to create a buzzworthy social campaign around director Megan Park’s sophomore feature.…
Entertainment
PARAMOUNT SCARES: HOW WE TURNED A COMMUNITY OF HORROR INTO A THRIVING HORROR COMMUNITY.
Since 1914, Paramount has been telling horror stories across film and television. And after a ce…
Entertainment
Paramount Pictures - "Smile 2 Watch"
Paramount Pictures knew they needed to go big if they wanted to match the marketing success of the …
Entertainment
Sony London's Entreatment Technology Reel
We aimed to highlight Sony's expansive technological capabilities, placing a strong emphasis on how…
Entertainment
The Boy & The Octopus
Our brief was simple: to share some Disney magic with the world this holiday season. Supporting a b…
Entertainment
The Come Up
'The Come Up' is a social-first series that highlights trending and emerging artists by showcasing …
Entertainment
The Masked Singer S12 - Social Campaign
We partnered with Fox to bring The Masked Singer's 12th season to life across social media, engagin…
Entertainment
The One to Watch
Max is the one to follow for The One To Watch. It’s the entry point for our audience to learn about…
Entertainment
The Sympathizer Digital Content Series
The primary objective of this campaign was to drive awareness and create buzz for the series launch…
Entertainment
The Sympathizer Screenings, Night Market, Digital Content Series
The Sympathizer was a monumental cultural moment for Vietnamese and Southeast Asian voices, so we w…
Entertainment
The Tonight Show Starring Jimmy Fallon
The Tonight Show Starring Jimmy Fallon is the longest-running talk show on television and the #1 ta…
Entertainment
True Detective: Night Country - Social Campaign
Our objective was to reignite the conversation around the True Detective IP; mobilizing a stagnant …
Entertainment
Twisters Digital Marketing Campaign
Universal Pictures’ goal was to create an absolutely unmissable storm of dynamic social content, sw…
Entertainment
Wicked RP: The Official Experience on Roblox
The goal of Wicked RP was to transform a beloved cultural epic into a living, breathing world that …
Entertainment
Wynonna Earp: Vengeance
To create a compelling and thrilling trailer that follows a successful TV show, it’s important to s…
Entertainment
[BEETLEJUICE] Escape the Afterlife
For the new Beetlejuice, Beetlejuice movie, Warner Bros. tasked us with a unique challenge: to rein…