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Sony London's Entreatment Technology Reel

Entered in Entertainment

Objective

We aimed to highlight Sony's expansive technological capabilities, placing a strong emphasis on how these innovations translate into the realms of film, television, and gaming.

Strategy

By incorporating behind-the-scenes footage into the reel, we effectively showcased the remarkable capabilities of Sony. Our primary goal was to convey the message that at Sony, everything begins with EMOTIONS, highlighting the passion and depth that drive our creativity and innovation.

Results

The audience at the SETS event in London was completely captivated by this immersive and compelling presentation, which had them on the edge of their seats from start to finish presentation.

Media

Video for Sony London's Entreatment Technology Reel

Entrant Company / Organization Name

Rubber Sole Creative, Sony Pictures