THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Television

This category honors the most effective and creative use of social/digital by television shows, series and specials. This includes shows streamed on platforms like Netflix, Hulu, Amazon Prime Video, and Apple TV+. Objectives include promoting new shows, and upcoming seasons and fostering community.

See previous winners and honorees here.

Finalists

Television
finalist
AGATHA ALL ALONG Digital Campaign
To create awareness and anticipation for the release of Marvel Television’s Agatha All Along on Dis…
Television
finalist
# TOHNashville
This Old House arrived in Music City with more than just hammers and blueprints—we brought a digita…
Television
finalist
FX's Grotesquerie - Social Campaign
In FX's Grotesquerie from creator Ryan Murphy, Detective Lois Tryon is haunted by a series of bruta…
Television
finalist
Max Presents: Black vs. Green (featuring Sesali Bowen)
Alongside the summer 2024 release of House of the Dragon Season 2, Max’s LGBTQ+ platform Human By O…
Television
finalist
Only Murders in the Building Season 3 360 Campaign
Hulu Original mystery-comedy series “Only Murders in the Building” follows three strangers (Steve M…
Television
finalist
Percy Jackson and the Olympians Campaign
Based on Disney-Hyperion’s best-selling book series by award-winning author Rick Riordan, "Percy Ja…
Television
finalist
The Boy & The Octopus
Our brief was simple: to share some Disney magic with the world this holiday season. Supporting a b…

Nominees

Television
A Power(ful) Summer Campaign
Power isn’t just a show—it’s a cultural phenomenon. For over a decade, Power and its spinoffs have …
Television
FX's Shōgun - Social Campaign
The Shōgun campaign set out to captivate both AAPI and mainstream audiences by generating buzz amon…
Television
How To Die Alone 360 Campaign
The witty dramedy series “How To Die Alone” follows Mel (Natasha Rothwell), a broke, fat, Black JFK…
Television
Max Presents: Harry Daniels Surprises the Cast of We're Here
To celebrate and amplify the season 4 premiere event of HBO’s We’re Here, Max set out to create a b…
Television
The Anonymous x Anna Delvey "Hire Liars" Campaign
In USA Network’s reality competition series, The Anonymous, lying and deceit is key to winning. Whe…
Television
The Bachelorette Season 1 Social Campaign
With "The Golden Bachelorette," ABC charts a new course with its hugely popular reality series. The…
Television
The Tonight Show Starring Jimmy Fallon
The Tonight Show Starring Jimmy Fallon is the longest-running talk show on television and the #1 ta…
Television
Tom Glynn Carney and Ewan Mitchell Taste NYC Foods
House of the Dragon brought millions of fans back to Westeros for their highly anticipated season 2…
Television
True Detective: Night Country - Social Campaign
Our objective was to reignite the conversation around the True Detective IP; mobilizing a stagnant …
Television
X-Men '97 Social Campaign
When Disney announced X-Men '97, it had been almost 30 years since the original series flooded TV s…