THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 16th Annual Shorty Awards Extended Reality

This award honors the effective and creative use of extended reality as a part of a social media or digital marketing campaign, project, or event. Eligible work includes augmented reality, virtual reality and mixed reality.

See previous winners and honorees here.

Winner

Extended Reality
winner
audience honor
The Met Replica
After lockdown, The Metropolitan Museum of Art was looking for a way to boost visitation. So, they …

Finalists

Extended Reality
finalist
gold honor
Netflix Sex Education Reels Campaign
Advertising such a controversial and deeply immersed in modern discourse series as Sex Education is…
Extended Reality
finalist
silver honor
Coca-Cola® Y3000
Coca-Cola embarked on an ambitious project centered around the launch of a limited edition flavo…
Extended Reality
finalist
bronze honor
Devassa Tropicaê presents Frutassa
Our challenge was launching a Lemon and Passion Fruit flavored beer in a market where prejudice aga…
Extended Reality
finalist
NYX Beauty Bestie: Ur always-on makeup BFF
Challenge Gen Z is a generation in constant flux, exploring who they are and experimenting with …

Nominees

Extended Reality
Concept to Reality: Bringing Aster to Life
Unveiling the Future of Hospitality: A Dive into the Aster Augmented Reality Experience Aster, t…
Extended Reality
Hyundai IONIQ 6 | Virtual Showroom
Create a virtual showroom for the IONIQ 6 to...   Minimize the disparity between a social …
Extended Reality
MINI Virtual Showroom
The automotive landscape was changing, and MINI Canada faced significant retail challenges that the…
Extended Reality
Premier League Trophy Hunt
The inaugural Premier League Summer Series presented an opportunity to captivate American fans. Des…
Extended Reality
SEPHORiA: House of Beauty
THE ASK  Transform Sephora’s biggest beauty event of the year – SEPHORiA – into a hybrid experie…
Extended Reality
Teen Wolf Test Your Alpha AR
The Test Your Alpha Instagram AR Effect allowed us to tap into one of the main themes of Teen Wolf:…
Extended Reality
Warrior S3 - Interactive AR Mural Experience
The legacy of Bruce Lee carries on in Max Original Series Warrior, based on Lee’s writings. Warrior…
Extended Reality
Wol - a mixed reality experience
Niantic is building global-scale augmented reality technology to power the next generation of compu…