Create a virtual showroom for the IONIQ 6 to...
Minimize the disparity between a social media ad from Hyundai and the brick-and-mortar Hyundai dealership experience
Allow consumers to explore the interior and exterior of the IONIQ 6 from the palm of their hands
Hyundai along with PlayHybrid, a creative technology company, built an augmented reality experience in support of the IONIQ 6.
The augmented reality effect created a matrix-like virtual showroom, placing people inside the IONIQ 6 to explore the interior of the vehicle, with multiple vehicles spinning outside showing off the sleek exterior of the vehicle.
PlayHybrid was able to optimize one 3D asset – one car – taking a very, very, VERY large file and decimating it to display across the Meta ecosystem. The exterior of the IONIQ 6 was duplicated via a “mirroring technique” to make the vehicle rotate in a virtual showroom, featuring 12 IONIQ 6 vehicles, while the consumer sits inside the car with a 360-view to fully experience the interior.
The augmented reality ads included a Step Inside or Try in Camera button which, when tapped, opened the camera on the ad viewer’s mobile phone and loaded the augmented reality effect.
The team then ran a two-cell brand lift study that compared the performance of:
Cell 1: its usual video ads
Cell 2: its usual video ads plus augmented reality ads
All other campaign elements were the same across the cells.
Hyundai delivered the ads to US adults aged 25–64 across Facebook and Instagram, including to people with an interest in electric vehicles, football-related topics, technology, travel, car shopping, healthy living and wellness. The team also showed ads to a Custom Audience of visitors to Hyundai’s website, and to a lookalike audience with characteristics similar to its Custom Audience.
Hyundai used the Advantage+ campaign budget feature to allow Meta to automatically distribute the budget across the best-performing ad sets in real time.
40%: Higher lift in favorability for IONIQ 6 using AR ads, plus video ads VS usual ads alone
+5.1 point: Lift in ad recall using AR + usual video ads
Meta Case Study: Hyundai Motor America: Facebook ads case study | Meta for Business
