THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

From the 10th Annual Shorty Impact Awards Brand Partnership

This category honors an outstanding partnership with a brand to achieve a pro-social goal with measurable results.

Finalists

Brand Partnership
finalist
American Family Insurance + TIME Dreamer of the Year
American Family Insurance, in partnership with TIME, presented its “Dreamer of the Year” award, rec…
Brand Partnership
finalist
Coach X WNBA “ Champion of Courageous Self-Expression “
The idea driving the partnership between Coach and the Women’s National Basketball Association was …
Brand Partnership
finalist
Impact Media & Intrepid Travel: Driving Education & Action For Responsible Tourism
When the Trump Administration proposed slashing $1B from National Park Service funding, the headlin…
Brand Partnership
finalist
Mitu Filmmaker Mentorship Program Season 2
In the evolving landscape of media and entertainment, Latinos are a powerful force driving industry…
Brand Partnership
finalist
Sustainability That Performs: Pact x LinkPrefer’s Creator-Powered Impact
Pact partnered with LinkPrefer with the goal of scaling sustainable fashion impact through creator-…
Brand Partnership
finalist
The Assist presented by New York Life
New York Life partnered with the U.S. Soccer Federation together creating “The Assist”, one part co…
Brand Partnership
finalist
United Way Benefit for Hurricane Relief
In late September 2024, Hurricane Helene caused widespread catastrophic damage and numerous fatalit…

Nominees

Brand Partnership
Authenticity in Action: How Gen Z Creators Made Coach Culturally Relevant
The campaign set out to bridge the gap between a legacy luxury fashion brand and the rising Gen Z c…
Brand Partnership
First Game Certificate presented by New York Life
New York Life partnered with Major League Baseball to launch the First Game Certificate initiative,…